原文标题:Nokia applies for delisting in Frankfurt
官网日期:11-27-2011 13:06 BJT

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Nokia
Frankfurt Stock Exchange
Helsinki Stock Exchange
Sumsang
LG
Motorola
3G
Apple
iPhone
Google
Blackberry
Microsoft
注:听写部分比视频部分要短些, 今天的比较长, 主要介绍了诺基亚的发展史.

主持:Just__Me
校对:fuzinxia
翻译:小章丶Cat

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Nokia has applied for a delisting from the Frankfurt Stock Exchange . It's widely believed that the move was spurred by falling shares values. Facing a volatile and changing cellphone market, Nokia has seen its position falter in recent years. Let's take a look. Founded a century ago, Nokia has been a fixture of the Helsinki Stock Exchange since 1915. It credited with spurring a global revolution in the mobile communications industry. More than 1.3 billion customers use Nokia's cellphones at its peak time, with a market share matching Sumsang, LG, and Motorola combined. However, with the development and spread of 3G services, the cellphone market has changed from more traditional designs to modern smartphones. Nokia has been facing hard times, as non-smartphones are its traditional stronghold. Many of the company's new products flopped, and it still lacks a defining smartphone product to rival the likes of Apple's iPhone. It's also seen its market share dwindle steadily as competitors Sumsung, Google and Blackberry continue to rise. In 2000, its market value reached $250 billion, first place among all the European companies. But now, it is only 1/10 what it was a decade ago. Facing fierce competition, Nokia has realized that a new revolution is necessary for its survival. At the end of 2010, Nokia announced the replacement of its top executives and an alliance with Microsoft. It remains to be seen if the Nokia brand, still has a future in the increasingly competitive mobile phone market.
诺基亚已申请从法兰克福证券交易所下市。据悉此举是股价下跌所迫。面对风起云涌的手机市场,近些年来诺基亚还是地位难保。我们一起来看个究竟。 诺基亚已有百年历史,自1915年来已然成为赫尔辛基证券交易所的固定商户。诺基亚推动了全球移动通讯行业的革命性发展,久负盛名。 最鼎盛时全球有13亿客户使用诺基亚手机,其市场份额足足抵得过三星、LG与摩托罗拉三家公司的总和。 然而,随着3G业务的不断发展,手机市场也逐步从传统设计转向现代化智能手机。 由于坚守传统非智能机的研发,诺基亚一度面临困境。 诺基亚不但有多款产品惨遭失败,并且也没有任何可以和诸如苹果iPhone竞争的产品。 同时,诺基亚的市场份额也在不断较少,而其竞争者,如三星、谷歌和黑莓的市场份额在不断增加。 2000年,诺基亚的市价达到2500亿,在欧所有洲公司中独占鳌头。如今,其市价只有当年的十分之一。 面临激烈的竞争,诺基亚终于意识到要想存活必须改革。 今年底,诺基亚宣布更换领导集团,并与微软结盟。 面临竞争日益激烈的手机市场,诺基亚的命运如何尚无法定夺。