话题:

目前,我们很难过上一天没有看到一个名人代言人推广产品或一个社会运动在电视,网络或其他媒体.这是一个强烈的流行趋势,我们不能不注意到.正如众所周知,任何事物都有明亮和黑暗的方面.一些明星的社会活动和公共宣传提高公众意识认可,引起公众行为的改变.在这种情况下,他们成为广大市民的正面榜样.

参考例文一:

As is depicted in the drawing,nowadays many stars ,for earning money,endorse products and make false or deceptive advertisements without concern for the damage done to the consumers.What can we do to curb and stop such evil practice?From picture,it is obvious that stars must be made to answer for his endorsements.

Advertising by stars has the potential to persuade people into commercial transactions that they might otherwise avoid.To curb this bad working styles,firstly,our governments should revise the advertising law and stipulate the responsibilities of spokesmen.What’s more,we should call on the society to monitor the celebrities and the advertisement.Only with efforts of both regulative and monitoring systems can we stop the evil practice of false and deceptive advertisements by stars.

Consumers are often cheated by the false advertisements on which consumers always waste a great deal of time.Hence the government should exhaust all the measures they can do protect the consumers and a healthy market.

参考例文二:

Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.

There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars’ endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.

词汇:

drawing [ˈdrɔːɪŋ] n. 绘画,制图;图画;图形;提款

transaction [trænˈzækʃən] n. 交易;事务;办理;会报,学报

spokesperson [ˈspəʊksˌpɜːsən] n. 发言人

foundation [faʊnˈdeɪʃən] n. 基础;地基;建立;基金会;粉底

备考推荐:“碾压”四级  限时福利