虽然一直饱受垃圾食品、不健康食物的诟病,星巴克和麦当劳作为全球饮食巨头的地位还是无可撼动。以下两幅地图分别是星巴克和麦当劳在全球各地的“地盘图”。我们可以从中窥见他们成熟的运作体系和商业模式。

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The Magic Bean Shop:

A single cup of Starbucks coffee can depend upon as many as 19 different countries. Between the coffee beans, the milk, the sugar, and the paper cup, Starbucks coffee is a global hub that connects some of the poorest countries in the world with some of the wealthiest.

沪江小编说明:图中绿色的箭头表示咖啡豆的来源;红色箭头表示纸杯来源;黄色是糖的来源。可以看到纸杯的原产国全部是美国本土和欧洲,说明星巴克对其食品安全的要求还是很严格的。

The Fries that Bind us:

Probably the single most visible symbol of American influence worldwide, McDonald's has over 31,000 restaurants in 118 countries, employing more than 1.5 million people. Despite its 13,000 restaurants in the USA, McDonald's is slipping at home. Its customer satisfaction is worse than any other fast food chain, and ranks lower than all major airlines and the IRS.

沪江小编说明,在图中左下方的位置我们可以看到一排快餐连锁的销售额排行。第一名的麦当劳是410亿美元,比第二名的汉堡王(113亿美元)高出整整三倍!虽然近年来饱受顾客抱怨之苦,但瘦死的骆驼还是比马大啊!