Fox is going full-tilt feel good in its on-air promotional campaign for season nine of "American Idol."

《美国偶像》第九季的宣传正在如火如荼地进行中,而福克斯台对于其一系列宣传手段可谓是自信满满。

A new spot for the talent competition juggernaut has started airing that features everyday singers -- folks in the shower, on subway platforms, etc. -- beginning their journey to the "Idol" stage. There's synergy between the print campaign the network revealed last week, with one young lady seen in posters making an appearance near the end of the TV ad.

一段这个真人秀的最新宣传短片近日发布,将关注的焦点集中在平凡生活中的歌者——淋浴时引吭高歌的家伙,或者地铁车站上拨弄琴弦的人等等——他们是如何展开踏上美偶舞台的旅程。这一短片与上周发布的海报不谋而合,其中海报中的一位年轻女歌手更是献身视频末,推开登上舞台的大门。
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In both the print and video campaigns, the tag line is the same: "They all start somewhere."

宣传海报和视频短片中的口号也完全一致,都是这句“They all start somewhere.”(英雄各有出处。)

This year's image spot for "Idol" matches the cinematic quality of last season's very cool David Cook spots. But while that campaign focused on a well-known "Idol" vet's trip from unknown to superstar, the new ads switch things up by shining the spotlights on unknowns.

今年美偶的形象宣传与去年大卫·库克为主角的高品质短片相似,但却并非聚焦家喻户晓的美偶冠军的成名之路,而是关注那些有着惊人才华却至今默默无闻的未来新星。

美偶冠军David Cook领衔美国偶像第八季宣传片