你的公司提供隐私权吗？
Imagine two companies. Both provide a high level of customer service, quality products, and similar pricing. However, only one company takes the time to build your trust with a clear privacy statement on their website and during consultations. Extra care is used in dealing with your personal information. Which company would you choose to do business with?
假设有两家公司。两家都提供高质量的客户服务，高质量的产品，相同的价格。然而，其中只有一家公司为了获得你的信任，肯花时间在公司网站，以及协商时期做出一份个人隐私情况说明。为了你的私人信息而多付出一份关心。那么，你愿意和哪家公司打交道呢？
In the last 10 years consumers have become very concerned about privacy. Research shows over 70% of consumers are concerned about the use of their personal information. Is your small business privacy friendly?
在过去10年的时间里，顾客对隐私越来越关心了。调查显示70%的客户都会关心他们的私人信息。你的小公司是否提供方便的隐私服务？
According to privacy expert, Dr. Alan Westin, consumers fall into three categories for privacy concerns:
根据隐私专家Alan Westin博士的建议，担忧隐私的消费者分为以下三个类别：
1. Privacy Fundamentalists: Over 25 % of consumers who want more privacy laws and opt-in choices.
原宗教主义隐私者：超过25%的顾客想要更多的隐私法和选择。
2. Privacy Unconcerned: Up to 12% of consumers who are willing to exchange privacy for buying benefits.
不关心隐私者：有12%的客户愿意为了利益而交换其隐私。
3. Privacy Pragmatists: The majority of consumers, up to 63% who want clear privacy rules and disclosure from companies.
隐私实用主义者：大部分的消费者都属于这一类，63%的消费者希望公司有明确的隐私规则以及披露事宜。
Small business has much to gain by adopting a privacy policy. Privacy policies present an opportunity for building customer trust, enhancing company credibility and winning more business. Is your small business privacy-friendly?
小企业可以从隐私政策中获益不少。隐私政策让公司有机会建立客户信任，提高公司可信度，赢得更多的生意。你的小公司是否提供方便的隐私？
A privacy-friendly company has a clear privacy policy which includes:
一家提供良好隐私的公司的隐私原则包括以下几个方面：
1）A statement of how personal information is used and shared within or outside the company.
在公司内外有关于个人信息的使用以及分享的详细说明。
2）Steps taken to ensure consumer information is kept secure and private.
采取措施保护客户信息的安全性和隐私性。
3）Providing customers with choices in the use of their information.
为客户提供使用信息的选择权。
4）A way to contact your company and openness to discuss privacy.
公司提供联系方式，可公开讨论隐私信息。
5）Full disclosure to consumers pertaining to when and why their personal information is collected.
关于客户个人信息为什么被收集，什么时候被收集的有详细的说明。
Privacy laws and guidelines will vary by industry and country. Check with your industry association as well as federal and local governments for privacy laws and guidelines.
隐私法和指导方针会因国家和地区的不同而大有不同。到当地的联邦政府或企业协会查询隐私法和指导方针。
Take the time to educate your staff about the use and guideline of your privacy policy. In the end, your clients will feel more confident in dealing with your business. Privacy is the right of all.
花时间教你的员工隐私政策的引用和指导方针。最后，你的客户会觉得和你做生意更加放心。隐私权就是所有的权利。
