在市场营销上敢于与众不同
Do you want to attract the attention of more potential clients and customer? Then it's time to dare to be different. Over the last five years our marketing departments have become complacent. Rather than come up with new concepts, ideas, and marketing plans way to often we only revisit someone elses idea, change a few things and call it our own.
你想吸引更多潜在顾客的注意吗？那么就是时候与众不同了。在过去的5年时间里，我们的市场部门非常得意。他们不去想新的观念，想法，市场计划，而是经常借鉴别人的经验，然后稍作一点点更改，就称作是自己的作品。
Do you want to create buzz about your products and services? Would you like people to take a look at what it is that you have to offer over your competitor? If you answered yes to either of these questions then this year I dare you to be different.
你想让你的产品创建奇迹吗？你想要人们对于你提供的东西更感兴趣吗？如果你对这些问题的答案都是肯定的，那我相信你今年会想方设法与众不同。
Develop new ideas, actually spend time brainstorming to firm up your own company's marketing message. Stop looking at what everyone else is doing. Quit comparing your creative ideas with others.
开发新想法，实际上需要时间来集思广益，来坚定你自己公司的营销思想，不要再四处去打听别人在干什么，也不要将自己的创意和别人对比。
It's time we learn that adopting the tactics and strategies of another company is just simply not enough. It's still important to do your research regarding your competitors. However, it's more important to listen to the needs of prospects and current clients. Truth be known most marketing companies have stopped listening. When did it become ok to quit paying attention to our markets? We want a quick fix, a fast campaign, an instaneous idea. We've stopped putting in the time necessary to be effective.
我们是时候知道仅仅采用其他公司的战略战术是远远不够的了。虽然，对你的竞争对手做相关调查仍然是很重要的，但是倾听当前客户和潜在客户的需求更重要。很多销售公司都心知肚明的一个事实就是他们已经不再倾听了。我什么时候不关注我的市场是可以的？我们想要快速的解决方法，快速的活动，瞬间想法。我们已经不再为了效率而投入必要的时间。
Daring to be different doesn't have to be difficult, often enough it's as simple as getting back to the basics. You can do it in four easy steps. To get started consider the following:
敢于与众不同并不用很难，往往就是让它回到最基础这么简单的事情。你可以通过四个简单步骤达到，开始的时候考虑以下建议：
1）Define your products and/or services.
定位你的产品或服务
2）Define the needs that these products or services fulfill.
定位产品（服务）满足的需求
3）Survey and listen to your current clients and customers and figure out what it is that they like or don't like about your product. ask them how you can make them better. Ask them how they found out about you and what it was that brought them your way.
对你的客户做一份调查哦，倾听他们的想法，看看他们对你的产品哪些部分满意，哪些部分不满意，问问他们你怎样做可以让他们更好。询问他们是如何找到你的产品的，又是什么原因让他们远离你的产品的。
4）Develop a marketing plan for the next 6 months using the three steps above.
就以上三点做出一份6个月的市场计划。
I've seen way too many marketing professionals burn out and stray away from the basics. When this happens it just becomes "easier" to begin to do what everyone else is doing. Realize that I said easier not more effective. I've also seen marketing professionals turn their careers and their marketing departments around by adopting the basic principles that they abandoned. I challenge you to revisit your marketing campaigns, apply the basic principles, and dare to be different. I think you'll be surprised at the difference that it will make in the effectiveness and the excitement of your own marketing campaigns.
我看到过太多的销售专家都已经手足无措，并且远远偏离了基础。当碰到这种情况的时候，开始做其他人都在做的事情就会简单一些。注意我说更简单而不是更有效率。我也看到有些营销专家因为采用了自己曾经放弃的基本原则而辞职，或者调到别的部门。我建议你重新审视你的营销活动，将这些基本原则应用其中，并要敢于与众不同。我想你会为其结果带来的效率而吃惊，为自己的营销活动感到兴奋。
