Personal vs. Professional Branding
个人品牌VS专业品牌

There may not be much difference between personal and professional branding, but from my perspective, your professional brand is what matters to a potential employer, networking contact, or anyone who can help you find a job or grow your career. It's more than a case of making sure your personal brand reflects who are as a person. It's also making sure that the information available about you online is visible, available, and relevant - to where you are in your career and where you want to go next.
也许在个人品牌和专业品牌之间没什么多大区别，但是在我看来，对于你未来的雇主，或你关系网中的朋友，或者任何能帮你找到工作以及能帮你在事业上进步的人来说，你的专业品牌更重要。专业品牌也保证了你提供的在线信息是与你的职业生涯以及未来发展计划相关的。

Check Your Brand
检查你的品牌

What type of branding do you have? There's an easy way to check what image you are showing to the world. Google your name and see what shows up. I've put quite a bit of effort into building my "Alison Doyle" brand. Google my name and you'll find, all on page one of the search results, my Job Searching site, my LinkedIn profile, my Twitter Profile, links to the books I've written, a link to my Alison Doyle blog, and a link to my company's web site.
你有什么样的品牌？有个很好的方法可以检查出你在别人眼里的形象。在谷歌中输入你的名字，看看搜索结果。我在建立自己的个人品牌中费了很大的努力，如果你输入“Alison Doyle”，你会在所有的搜索结果中看到我的求职网，LinkedIn的文档，Twitter的文档，我写的书的链接，博客地址以及公司网站。

This is all the type of information you want a prospective employer or client to find. You don't want to advertise the photos of what you did on your summer vacation, the great time you had at your high school reunion, or the number of "last calls" you've made at your favorite bar or club, to anyone who might be in a position to hire you or recommend you for a job.
专业品牌是你想让潜在雇主或潜在客户看到的信息。你想展示给潜在雇主或可能给你推荐工作的人的信息不是你在夏季假期时拍的照片，不是你在高中同学聚会中度过的快乐时光，不是你在最喜欢的酒吧或俱乐部中最后打出的电话。

Keep Your Personal Life Private
保持私生活的隐私

You can still have personal information on the web. Just make sure that it's only available to the people you want to see it. Use this Job Search Internet Checklist to ensure that employers are finding what you want them to find, and what they are viewing is appropriate.
你还可以在网站上公布你的私人信息。但是要确保只向你想让他们知道的人公布。利用求职搜索网络清单确保雇主只能看到你想让他们看到的信息，并且他们浏览的内容都是适合的。

Be careful what you write on your blog, or other people's blogs or social networking pages. Don't let the whole world see your personal information:
要注意你在自己的或他人的博客，社交网络发表的文章。不要让整个世界都看到你的隐私。

How to Build Your Professional Brand
怎样建立你的专业品牌

Once you've made sure that your personal information is only viewable by who you want to see it, start building your professional brand. This will serve a couple of purposes. In addition to being information that showcases your talents for potential employers, it's also information that, if created properly, will bump the not-so-good stuff down the list in Google. That way, any prospective employer who Googles you, should see what you want them to see - your professional branding.
一旦你确认好你在网上的信息只有那些你想让他们看的人才能开到，就开始创建自己的专业品牌吧。这样做有几个用途。除了可以向潜在雇主展示你的天才之外，如果创建得当的话，还可以将谷歌上的搜索结果中不好的信息过滤掉。这样的话，任何在谷歌上搜索你的潜在雇主，看到的就只会是你想让他们看到的东西，也就是你的专业品牌。