When it comes to holiday business greeting cards, to send or not to send is the question. Once you have decided to send, you then have to determine who to include on your list, what kind of business greeting card to choose, and how to address the envelope.
是否寄出节日商务贺卡是个需要考虑问题。一旦你决定寄出的话，你需要决定你的清单上包括哪些名单，挑选哪种类型的商务贺卡，还有怎么样让信封看起来有意思。

Business greeting cards can:
商务贺卡的用处：

1.enhance your current business relationships
促进业务关系

2.attract new customers
吸引新客户

3.remind old clients that you exist
提醒老客户你的存在

4.show appreciation to supportive clients
向支持你的客户表示感激

Use proper business greeting card etiquette. What is a well-meaning gesture can offend the people you want to impress when it is not done properly.
使用合适的商务贺卡。如果挑选不合适的话，即使你是好意，最后也会冒犯到别人。

The 8 Rules of Business Greeting Card Etiquette
商务贺卡的8个礼节

1.Buy Quality Cards: Start with a good quality business greeting card to show that you value your clients and colleagues. Skimping on your selection can be interpreted in a number of ways. Your recipients might take it as a sign that business has not been good or that they aren't worth a little investment.
买质量好的卡片：从质量好的商务贺卡开始，向你的客户和同事表示你对他们的尊敬。在商务贺卡上省钱可能导致多种不好的结果。收到贺卡的人或许会认为你的生意不好，或者他们甚至都不值得你做多一点的投资。

2.Update Your List: Make sure your list is up-to-date with correct names and addresses. If you do this on a regular basis, it does not become a dreaded holiday chore. As you gain new contacts throughout the year, take time to add them to your database for your business greeting card group. This way you won't embarrass yourself by sending the card to the old address.
更新你的名单：确保你的名单上的名字和地址都是正确的，并且都是最新的。如果你按时更新的话，这就不会成为恐怖的假期杂事了。因为你在一年里会获得新的联系，花时间将他们更新到你的商务贺卡数据库上去。这样做不会给你自己带来寄贺卡到旧地址的尴尬。

3.Sign Cards Personally: Even if you have preprinted information on the business greeting card such as your name, you need to add your handwritten signature. The most elegant business greeting cards should have your personal signature and a short handwritten message.
在卡片上亲笔签名：即使你已经预先在卡片上打印出你的名字，也要加上手写签名。最精致的商务贺卡必需有你的亲笔签名以及一小段手写的问候语。

4.Handwrite the Address: If you are ready to throw up your hands at this point and forget the whole project, then have someone else address the envelopes for you. Don't use computer-generated labels. They are impersonal and make your holiday wishes look like a mass mailing. You may save time and even money, but can lose a client in the process.
手写地址：如果这时候你已经忘记怎么书写了，也要让别人代你在信封在写上地址。不要使用电脑打印的标签。这是不礼貌的，会让你的节日祝福看起来是一种群发的邮件。这样做或许会让你节省时间和金钱，但是也可能会让你损失一个客户。

5.Mail to Home Address: Mail your business greeting card to the home if you know the small business owner. Be sure to include the spouse's name. The card is not sent to both husband and wife at the business address unless they both work there.
将贺卡寄到家庭住址：如果你认识那个小公司的老板的话，将商务贺卡寄到他家里面。要确保在贺卡上也要写上配偶的名字。如果将贺卡寄到公司的话，除非夫妻俩在一起上班，否则不要写上配偶的名字。

6.Use Titles: Whether you are addressing the envelope to an individual or a couple, titles should always be used. It's "Mr. John Doe," not "John Doe," or "Mr. and Mrs. John Doe, rather that "John and Mary Doe."
写上称呼：不管你的贺卡是寄给个人的还是寄给一对夫妇的，都要用上称呼。如“约德多伊先生”而不是“约翰多伊”，或，“约翰多伊先生、太太”，而非“约翰多伊和玛丽多伊”。

7.Be Sensitive to Traditions: Find out whether your business greeting card recipients observe Christmas, Hanukah, or Kwanzaa. Make sure your message is appropriate for each individual. If you decide to go with one card, choose a generic one that will not offend. "Season's Greetings" and "Happy Holidays" are safe bets.
注意传统习惯：事先调查清楚你要寄商务贺卡的人是喜欢过圣诞节，光明节还是宽扎节。确保你写给每个人的祝福语是合适的。如果你决定给所有发一张贺卡的话，那就挑一张谁都不会得罪的大众卡。比如“节日祝贺”以及“节日快乐”这样的贺卡是最安全的选择。

8.Avoid the Mail Rush: Mail your business greeting cards in time to arrive for the designated holiday. If you find yourself addressing the envelopes on Super Bowl Sunday, keep the cards until next year and send out a high-quality note thanking people for their business during the previous year instead. To avoid the last minute greeting rush is to have all your envelopes addressed before Thanksgiving. Then during December you can leisurely write a short message - one or two lines are all that is necessary on each card, sign your name and have them in the mail with a minimum of hassle.
不要在邮寄高峰期寄贺卡：要及时将贺卡寄出，以确保在节日当天可以送达。如果你发现自己要在超级碗橄榄球决赛的星期日寄贺卡的话，那就将贺卡留到来年再寄出吧，先给他们寄一封高质量的感谢信，感谢他们在过去一年的生意关照。要想避免邮寄的最后高峰，你必须在感恩节以前将所有贺卡寄出。然后在十二月，你就可以从容的写一封短信----在每个卡片上写一到两行就可以了，签上你的名字，然后将他们悠闲的寄出。

You now have all the time in the world for the shopping, baking, decorating and celebrating that accompany the holiday season.
那么，在接下来的节日期间，你就有足够的时间去购物，烘焙，做家装，去庆祝了。