《企业家指导你发展客户》概念解析3:市场分类
·Your technology is so dramatically new that the existing marketing is shattered.
·By definition,your product owns 100% market share.
·You must explain to your customers what the product is ,what it’s for,and how they will use it.
·Your target users will likely NOT stop using a product when they start using yours,because no other products exist in the market.If they do stop using a product,it is one that is being replaced with a completely new product type,not a new product of the same(or similar)type.For example,the automobile replaced the horse-drawn carriage.
·你的技术太牛B,现存市场秩序被打破
·你的商品理论上来说占满了该市场份额
·足够新鲜,新鲜到你必须告知顾客这是什么,是干什么的,该怎么用
·你的目标客户很有可能在开始使用你产品的同时继续用现在使用的产品,因为还没有出现更好的。如果他们真的停止使用现有的产品,那莪很可能是出现了一种完全新兴的产品,而不是一个与前辈类似的新产品。这种新型产品的例子之一就是代替了马车的汽车。
In this market type,users will stop using a competitor’s product to use yours.They will use your product because it has compelling features and better product functionality,not because you are offering a dramatically lower price to a targeted group of price-sensitive users,or a specific set of functionality toward a group of users,or a specific set of functionality toward a group of users with unique needs.