Concept Definitions（一）
概念解释（一）

EARLY ADOPTERS/EARLYVANGELISTS
首批受用人/传播者

In a nutshell:Passionate,early users of new technology or products who understand its value before mainstream markets.Acquiring early adopters is important to jumpstart product adoption.Geoffrey Moore,in this 1992 book Crossing the Chasm adapted and popularized the concept of the “Technology Life Cycle Adoption Curve”,whereby technology is adopted in five phases categorized by the type of buyer:
最初的最初，对于一项新技术或是新产品，是有富有激情的早期用户能够提前于市场意识到它的价值的。产品首批用户对于产品的发展有着十分重要的意义。杰弗瑞·摩尔，在其1992年的这本著作《跨越深坑》中谈到了“技术生命周期曲线”这一定义，描述了新的技术与产品进入市场的五个阶段：

·Innovators-aggressively pursue new technology,often out of pure interest in technology.
·Early adopters-are the first to pursue technology for its intrinsic benefits.
·Early majority-rely on benefits of new technology,but will wait for others to work out the kinks.
·Late majority-not interested in technology perse;waits for established leader to emerge,buys de facto standard.
· Laggards-don’t want anything to do with technology;uses technology when it’s without knowledge of its existence.
·创新人士——激进地出于单纯的兴趣渴望新的技术突破
·早期受用人——加以利用来满足自身利益需求
·最初的大部分使用者——享受新科技带来的便利，然而等待他人做出最后的成果
·后期的大部分使用者——对科技本身没有兴趣，等待科技加以实践整合，最终购买可直接利用的成果
·落后人士——根本不了解这一科技，用的时候也不知道自己在用什么。

The movement to each phase is hindered by a gap caused by the difference between a product’s requirements and the buying habits of customers from the subsequent phase.
Early adopters are important to startup companies because they:
每一阶段的特征出现都是由商品生产的需求以及消费者的特定喜好决定的。
早期受用者对于起步公司的重要性在于：

·Seek out new technology to solve their（or other companies’）problems,not just for the sake of owning the newest technology.
·Don’t rely on references from others to make buying decisions.While they are influenced by other early adopters,their main concern is solving a known problem .
·Early adopters want to help you and (here is the best bit)want you to be successful.Early adoters enjoy opportunities that allow them to be heroes,by solving real problems.
·发现解决公司问题的新科技（或是也能帮助其他公司，）而不仅仅是享用成果。

·购买行为不会随大流改变。可能会受其他早期受用者影响，但是他们的目标都是解决现有的问题。

·早期受用者意在帮助你把产品做得成功（这是最好的一点）。早期受用者喜欢看见能够让自己成为真正解决问题的英雄的机会出现。