《企业家指导你发展客户》概念解释1:首批受用人
·Early adopters-are the first to pursue technology for its intrinsic benefits.
·Early majority-rely on benefits of new technology,but will wait for others to work out the kinks.
·Late majority-not interested in technology perse;waits for established leader to emerge,buys de facto standard.
· Laggards-don’t want anything to do with technology;uses technology when it’s without knowledge of its existence.
·早期受用人——加以利用来满足自身利益需求
·最初的大部分使用者——享受新科技带来的便利,然而等待他人做出最后的成果
·后期的大部分使用者——对科技本身没有兴趣,等待科技加以实践整合,最终购买可直接利用的成果
·落后人士——根本不了解这一科技,用的时候也不知道自己在用什么。
Early adopters are important to startup companies because they:
早期受用者对于起步公司的重要性在于:
·Don’t rely on references from others to make buying decisions.While they are influenced by other early adopters,their main concern is solving a known problem .
·Early adopters want to help you and (here is the best bit)want you to be successful.Early adoters enjoy opportunities that allow them to be heroes,by solving real problems.
·购买行为不会随大流改变。可能会受其他早期受用者影响,但是他们的目标都是解决现有的问题。
·早期受用者意在帮助你把产品做得成功(这是最好的一点)。早期受用者喜欢看见能够让自己成为真正解决问题的英雄的机会出现。