The business world has always had an influence on language, ranging from contributions like best practices and bandwidth, and this new words update highlights several words entering from the languages of business, corporate, and marketing.
商业世界总是对语言有所影响,商务领域贡献创造了一系列词汇,如 best practice(最优方法)和 bandwidth(带宽)。这次的新词专题中,我们来说说进入牛津在线词典的一些新词,它们来自商务、公司及市场营销语言。


As you might be able to guess, solopreneur refers to a ‘person who sets up and runs a business on their own’, covering a variety of duties. The combining form -preneur has become a productive one in recent years, with words like technopreneur and intrapreneur finding their way into the mainstream. Another related new word is owner-manager, referring to someone who both owns and manages their own business.


With ride-sharing apps Uber and Lyft becoming more and more popular, it’s probably not a surprise to see the term owner-driver – which refers to a person who owns the vehicle that they operate for their job – on the rise.


This term refers to the ‘action or process of integrating a new employee into an organization or familiarizing a new customer or client with one’s products or services’. The word is derived from the sense of ‘on-board’ referring to being physically on a ship, plane, or spacecraft. The word is also used as a modifier, as in the ‘onboarding process’.
这一术语指“让新员工融入公司组织的行为“或”让新顾客和新客户熟悉产品服务的过程”。这个词来源于“on-board”一词的涵义,意指实际登船、登机、上太空飞船。该词也用作修饰语,如用于“onboarding process(适职过程、产品熟悉过程)”。


The adjective omnichannel is used to refer to ‘a type of retail which integrates the different methods of shopping available to consumers, e.g. online, in a physical shop, or by phone. The word comes from the combination of omni- (‘all’) and channel. A similar term with a different meaning is multichannel, which refers to something that ‘employs or possesses many television or communications channels’.


With more and more data piling up every day on seemingly all aspects of our lives, a lot more than just business decisions are becoming data-driven, which refers to something ‘determined or dependent on the collection or analysis of data’. From online dating to journalism to dictionaries, data-driven activities are becoming more and more prevalent.