China’s IPO season looks to be in full swing as the latest company from China files with the SEC, packaged travel tour website Tuniu. The Nanjing-based company plans to raise US$120 million when it lists under the symbol “TOUR” (hat-tip to 36kr for spotting).

The company sells domestic and international travel booking services, specializing in holiday tour packages. According to the prospectus filed with the SEC, 70 percent of all bookings came from foreign leisure travel products and services. Tuniu is partnered with over 3,000 travel suppliers across 70 countries, including more than 1,000 tourist attractions.

The site has also become a source for prospective travelers to find ratings and reviews on those attractions. The site has 85 million registered users with 20,000 comments on travel destinations.

Tuniu was founded in 2006 and booked US$322 million in sales last year, up 75 percent on the previous year. Gross profits nearly hit US$20 million last year.

Tuniu’s executives and board members currently hold 86.4 percent of the company. The number of shares and their price has not yet been announced.

Competitors include Tours4Fun - acquired by Ctrip for US$100 million in January – along with recently-funded Yikuaiqu, Lvmama, and 17u. The latter just raised a US$82 million funding round and is also rumored to be preparing for an IPO.

Tuniu is the latest in a string of US IPO filings in recent weeks. Ecommerce retailer JD looks to raise US$2 billion; Twitter-like Sina Weibo is aiming at US$437 million; Kingsoft subsidiary Cheetah Mobile wants US$300 million; daily deals site Jumei is rumored to have filed confidentially with the SEC; and ecommerce titan Alibaba says it will file in New York.

沪江商务英语快讯:途牛旅游网周五向美国证券交易委员会(SEC)提交了招股说明书,计划在纳斯达克证券市场进行首次公开招股(IPO)。途牛计划通过首次公开招股募集1.2亿美元资金。

深度解读:途牛凭啥和携程、艺龙、去哪儿分一杯羹?

国内在线旅游行业已经在美国上市的公司有携程、艺龙以及去哪儿,三家公司最新的市值分别为65亿美元、6亿美元、31亿美元。携程是国内最大的在线旅游OTA,业务涉及在线旅游的各个领域;艺龙是第二大OTA,背靠在线旅游行业巨头Expedia;去哪儿是中国版Kayak,而且搭建了自己的SaaS平台。

那么途牛呢?途牛网正是讲了一个在线休闲旅游践行者的故事。途牛2006年10月成立于南京,创始人是于敦德和严海锋,二人选择避开机票酒店预订业务的竞争,做旅游产品预订服务,帮助旅行社进行线上推广和销售,并从从中获得返点。目前,途牛网已经拥有超过3000家旅游供应商,覆盖超过70个国家。

(以上深度解读部分来源于搜狐IT)