发言人说，从现在起各上星综合频道在调控期内不再投入制作新的歌唱类选拔节目；尚未开播的节目将推迟播出、合理安排，避开暑期播出高峰；已开播的节目将调整播出时间，错时安排播出，避免同类节目扎堆播出。据此调控政策，目前同为周五播出的浙江卫视《中国好声音》和湖南卫视《快乐男声》或受影响。

发言人强调，电视媒体要自觉把贯彻落实中央“八项规定”体现到节目制作中，力戒铺张奢华、炫目包装、煽情作秀。总局将加大对贴近实际、贴近生活、贴近群众的原创电视节目的鼓励扶持。

This summer, nearly every TV channel in China has been filled with reality singing competitions, a phenomenon that has the government worried. Last week, the State Administration of Press, Publication, Radio, Film and Television began imposing new restrictions on televised talent shows.

From zero to hero: it’s the dream of many, and the TV talent shows offer just that.

But, this summer it seems there're just too many of them. That's got some saying enough is enough. Last week, the state publication regulator issued new restrictions limiting the number of TV talent programs. Satellite broadcasters must stop investing in new ones, and postpone the shows currently on air.

The administration says the move is an effort to rein in "extravagance, dazzling packaging and sensationalism", three things singing shows heavily rely on. Not surprisingly, there’s been heated discussion on Weibo, China’s version of Twitter.

For those who have been following their favourite stars on these shows, the new rule definitely comes as a blow:

"The restrictions actually deprive the viewers of choices."

"Whether or not to interfere should be made by the TV market itself, the invisible hand. The state regulator should step down on this."

On the other hand, some applaud the new rules:

"They say they are singing competitions, but the supposedly 'touching’ stories take up the majority of the shows. I don’t think people will fall for it again."

"It's a bad influence on teenagers, with all of society chasing fame. Plus, the stars created by the competitions usually slip from the public eye very soon."

Jin Guisheng has competed in the Chinese version of "The X Factor", making it to the final 12. He says he's grateful for the program, but does think things need to change.

"My tutor on the show was Zhang Ziyi, and she really helped a lot with my music career. But I am concerned with the sudden flow of singing shows in China," Jin said.

"From my experience, I think it's better to categorize the programs so that every singer can find the stage that suits them best. Like if you’re a migrant worker who really likes to sing, then the reality shows would be a perfect stage for you. There’s no need to wrap all the singers in sentimental stories."

Most of the talent shows are imported from foreign programs like "The Voice" and "American Idol", with nearly all contestants packaged with sensational stories to grab the audience. Like dating shows that began sweeping China years ago, the TV industry is desperate to find the next hit.

A healthy and sustainable development of TV shows lies in many factor, like varied styles, active themes and most importantly creativity. The restrictions on copycat programs might actually be a good thing. So the producers will have to think outside the box in order to engage the audience.

Now, hit singing programs like "The Voice of China" are trying to put in more socially conscious elements, while other broadcasters are shifting their focus to other types of programs, such as quiz shows.

Since the regulations haven’t mentioned internet singing contests, singers who are heartbroken by the new rules are now rushing to the internet, where they hope to get one step closer to their dreams.

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