电视直播击败互联网

Reporter Kristie Lu Stout
Online gambling may be a winner, but in another ways the Internet is being shut out of the action. There were hopes World Cup matches will be ____1____ on the web, but as Krisy Vissel reports, traditional TV has ____2____ before the first whistle has even blown.

Reporter
Win Mak is an executive ____3____.

Win Mak, Cyber Soccer Fan
I don’t have to rush home to catch a program, you know, I don’t really have to wake up in the morning, early morning, to try to catch a game. I can wait for you know the next morning, and get back to the office,________________________A_____________________________.

Reporter
Tucked away in his ____4____ Win is wired to catch his favorite soccer teams in action, but his modem may not ____5____ when the World Cup ___6_____.
Soccer governing body and World Cup organizer ____7____ calls the World Cup the greatest single sports event of the modern age, yet, none of the action will ___8_____. The official World Cup web-site will screen ___9_____, but not in ___10_____. FIFA has ___11_____showing live web casts over fears that it will endanger existing TV contracts.

　　Chui-inn Lee, Media Consultant
I totally agree with FIFA, because first of all, it does protect its revenue. Television rights have been its existing bread and ____12____ for many years, for example, for the year 2002 World Cup, it’s getting about, 790million US dollars from its TV distributor.

　Chiris Guinness, CEO Frontiers Media Group
　As a result of the increasing competition whereby satellite and cable broadcasters can now ____13____ the rights the value of the television rights has increased enormously. And so, consequently, ________________________B_____________________________？

　Reporter
　World Cup rights have been sold to broadcasters all over the world. And industry players fear that selling the rights to a .com, which will have international reach, would reduce that ___14_____market of many to a market of one. But these days, that may not be the case.

　Chiris Guinness, CEO Frontiers Media Group
　The technology is there already, not only to offer high quality coverage on the internet, ________________________C_____________________________ they’re worried that coverage of their sport can be seen worldwide. Well, increasingly there is an opportunity to restrict it territorially.

　Reporter
　____15____from the net may in fact be inevitable when a major ad slump is draining TV’s willingness to spend big bucks on sport.

　Chui-inn Lee
　You do see that happening in the US right now. The advertising dollars for TV sports programs are dropping, if this eventually happens to World Cup, then what could happen is the event organizer may be able to negotiate with the TV stations, of allowing it to sell its internet rights to an internet company. And therefore, __16______some of its lost revenues from television.

　Reporter
　 FIFA isn’t quite ready to____17____, and with no live webcast, cyber soccer fans may have no choice but to ____18____ the old fashion way.