BEC《新编剑桥商务英语（初级）学生用书（第三版）》 节目每晚21:00更新 450)=450"> Hints: 5th March Ellis Whims PR MegaBurger 全文听写，英式拼法 :o)
Welcome to our Monday podcast for 5th March. Today our guest speaker is Ellis Whims, a PR expert and she's going to talk about crisis management. Ellis, over to you. A business crisis can take many forms. Unhappy customers can, unfortunately, give a lot of trouble. Do you remember the recent headlines about the woman who said she found a human finger in her food at a MegaBurger restaurant? MegaBurger estimated that this situation cost them $2.5 million in lost sales. And the story of the finger was actually false! So if the unthinkable happens to you and your company, what do you do? How do you respond? Every organisation needs a crisis plan to enable it to handle a crisis quickly and effectively. The most important part of crisis management is preventing a crisis in the first place.
欢迎来到3月5日的周一播客节目。今天我们的嘉宾是Ellis Whims，公共关系管理专家，她将为我们谈论一下危机处理。Ellis，交给你了。 商业危机有多种形式。很不幸，愤怒的顾客会带来很多麻烦。大家还记得最近的头条新闻吗，关于一位妇女声称她在MegaBurger餐馆发现一根手指在她的食物里。MegaBurger估计此次事件让餐馆的销售额上损失了将近2.5万美元。而且关于手指的事根本就是假的。 所以如果意想不到的事情发生在你身上或你的公司时，你会如何处理？如何应对？每个组织都需要有一套危机方案来及时有效应对危机的发生。 危机管理中最为重要的部分就是预防危机。 o(〃'▽'〃)o水平有限，仅供参考，如有问题，欢迎提出。(etoxczzy)