Today's advice comes from Aaron Kwittken, CEO and managing partner at Kwittken + Company Worldwide, via Fast Company:
今天MBA小课堂的嘉宾是来自于美国公关公司Kwittken + Company Worldwide的首席执行官和主理合伙人Aaron Kwittken：

"I'm actually a huge fan of email, when it's something that is not urgent or transactional. But anything you have to think twice about it, anything you think might be sensitive or requires your relationship skills, you should absolutely pick up the phone."
“实际上，在处理非紧急和非事务性事情时，我特别喜欢使用电子邮件。但是如果一件事你需要再三考虑，你认为这件事情比较敏感或者是需要你去沟通，你就绝对要拿起电话了。”

In business, sending an email or dialing a number is a judgement call, but it should be given thoughtful consideration. According to Kwittken, sensitive conversations should always be discussed via phone. Light conversations, like memos, new hires, assignments, etc. are appropriate conversations for email.
在商业领域，发一封电子邮件还是打电话只是你的决定而已，但是这却需要你做出充分的考虑。按照Kwittken的说法，敏感的谈话需要通过电话进行。轻松的沟通，比如备忘录，雇佣新的员工，分配任务等等，通过电子邮件来进行是比较合适的。

When discussing employee performance or mishaps in business transactions, it's best to speak directly to someone. You wouldn't (at least you shouldn't) fire or hire someone via email, because it takes the physicality out of the situation, turning it into an insensitive exchange. The same goes for the interactions between a business owner or CEO and his clients and employees.
当讨论员工的表现和业务中的倒霉事儿时，最好还是直接打电话。你不可以，至少不应该通过发邮件来雇佣新员工或解雇某个员工，因为没有了声音的传达会让这种沟通变得毫无情感。打电话也同样适用于与商业合作伙伴、领导、客户和员工之间的沟通。

"Again, like anything else, if you have to think twice about it, you should pick up the phone. Don't email."
“再次强调，像其它事情一样，如果你再三考虑一件事情，那么就拿起电话，不要发邮件。”

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