Today's advice comes from Marissa Lippert, founder of Nourish, a nutritional consulting service:
今天MBA小课堂的嘉宾是来自营养咨询机构Nourish的创始人Marissa Lippert：

"I wanted to build momentum about my business as we were going through the process of building my store; build a little buzz, gain the support of others."
“当我打算开店的时候，我想造点势，搞点噱头，从而得到他人的支持。”

The film industry is notorious for creating pre-launch buzz. For a film to generate any revenue, it needs to be marketed far in advance, giving movie-goers a significant amount of time to decide whether or not they want to spend money on a ticket. Businesses should operate with this movie-mentality; you want people to pay for your movie, so get them intrigued before you open up.
电影界因为公映前的炒作备受争议。为了获得票房，就需要提前做好大量的营销工作，这样，电影票友们就有足够多的时间来决定是否要花钱买票。经营公司也应该有这样一种电影头脑，你要想人们花钱看电影，就要在公映之前让这些人对电影感兴趣。

For $1,000 she paid a talented videographer to create a video of her browsing through the local farmers market, discussing the concept of the shop and the type of food she'd be using.
她花了1,000美元聘请了一个天才视频制作人为她录制了一段视频，视频中她逛着当地农贸市场，谈论着自己店的理念以及她所采用的食材种类。

Aside from her blog and the video, she also uses social media to share updates on the retail space. This gets people excited to see the finished product. Businesses should use social media to get the buzz rolling.
除了自己的博客和视频，她还运用社交媒体上的零售板块分享各种更新。人们很兴奋可以看到那些成品。商业应该运用社交媒体来进行炒作。

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