A demo earned him a deal with the Island label in the UK. His debut album, The Lateness of the Hour, produced by Diplo and Switch was released in July 2011. The album was number one in germany.The first single from the album was "Up All Night," followed by "Too Close" and "Treading Water."On 19 May 2011, Reggie Yates made Alex Clare's cover of Prince's "When Doves Cry" his "song of the day". A day later, the Dutch radio station 3FM announced single "Too Close" to be the '3FM's Megahit of that week.In 2012, Clare's song "Too Close" was featured in an Internet Explorer 9 commercial.Following its use in the commercial, the song debuted at #68 on the US Billboard Hot 100[9] Clare saw success on the German charts too, topping the charts at number one. On May 6th, Clare's song peaked at #5 on the UK Singles Chart.

沪江英乐：Alex clare是一位来自英国伦敦的创作型歌手，新单曲《Too close》在英国UK音乐榜上表现不俗。此曲作为IE9的广告歌广为人知。

MV:

Song:Too close

Singer:Alex clare

You know I'm not one to break promises

I don't want to hurt you but I need to breathe

At the end of it all, you're still my best friend

But there's something inside that I need to release

Which way is right, which way is wrong

How do I say that I need to move on

You know we're headed separate ways

And it feels like I am just too close to love you

There's nothing I can really say

I can't lie no more, I can't hide no more

Got to be true to myself

And it feels like I am just too close to love you

So I'll be on my way

You gave me more that I can return

Yet there's so much that you deserve

Nothing to say, nothing to do,

I've nothing to give

I must leave without you

You know we're headed separate ways

And it feels like I am just too close to love you

There's nothing I can really say

I can't lie no more, I can't hide no more

Got to be true to myself

And it feels like I am just too close to love you

So I'll be on my way

So I'll be on my way

And it feels like I am just too close to love you

There's nothing that I can really say

I can't lie no more, I can't hide no more

Got to be true to myself

And it feels like I am just too close to love you

So I'll be on my way

So I'll be on my way

So I'll be on my way