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Claudia Schiffer was discovered on the pages of Guess 23 years ago. The super model, now 41, returns to Guess to celebrate the company’s 30th anniversary.

The Huffington Post reports that Schiffer modeled in six campaigns between 1989 and 1991 for Guess with photographer Ellen von Unwerth. Unerth also returned to celebrate Guess’ 30th anniversary by photographing Schiffer once again.

Guess CEO Paul Marciano toldWomen’s Wear Daily that the sexy black and white spread in 1989, had a huge impact on Guess, Schiffer, and photographer Ellen von Unwerth.

Marciano said:”[Schiffer] was a turning point of Guess, she was a turning point of Ellen’s career, Guess was a turning point of a life for Claudia… It made her career in my view, and that made Guess a different company. Everybody talked about the Guess Girl.”

Twenty three years later and people are still talking about that Guess girl. Claudia Schiffer, who was just 17 when she first started modeling for Guess, was a household name in the 1990s, has appeared on over 700 magazine covers, and had an estimated worth of $55 million in 2002. She’s also made appearances in movies like “Love Actually” and “Zoolander.”

Schiffer said:

“Shooting the Guess 30th anniversary campaign was like going back in time. It brought back so many great memories and has been a lot of fun working together again with Ellen and Paul.”

The Daily Mail reports that the “30 Sexy Years” campaign will feature several more models who have previously modeled for Guess.

Here are some of the new, and old, photos of Claudia Schiffer for Guess.

德国超模克劳迪娅·希弗为某国际名牌服装拍摄的“性感三十年”(30 Sexy Years)纪念广告出炉,摄影师Ellen Von Unwerth准确无误地捕捉到这位经典ICON的绝代风华,她的一颦一笑,与当年担任该品牌代言人时毫不逊色,反而更添成熟魅力。这个系列广告的灵感还来源于该品牌昔日代言人Laetitia Casta、Naomi Campbell、Bridget Hall、Drew Barrymore、Estelle Lefébure等等。

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