本文选自雅思听力Section 4，难度较大
Summary:主讲人首先指出多数人认识上的误区，认为企业的成功是不可复制的，而且应该邀请成功人士来管理企业，因为这些人可以带来成功的经验。但每一件事的发生方式、所处的环境都不相同，所以大多数的“重复”均已失败告终。主讲人还指出如何成功把“复制”成功。
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Unfortunately, attempts like these usually turn out to be misguided and lead to problems. Why? Well, for various reasons. Perhaps there weren't really any advantages after all, because the information wasn't accurate. Or perhaps the business settings weren't really comparable. More typically, the advantages are real enough, but there are also disadvantages that have been overlooked. For example, the modifications might compromise safety in some way. So, what's the solution? Well, I don't intend to suggest that it's easy to get things right the second time, it's not. But the underlying problem has more to do with attitudes than the actual difficulty of the task, and there are ways of getting it right. These involve adjusting attitudes, first of all, being more realistic and cautious really. Secondly, they involve exerting strict controls on the organisational and operational systems. And this in turn means copying the original as closely as possible. Not merely duplicating the physical characteristics of the factory, but also duplicating the skills that the original employees had. Reliance on a template like this offers the huge advantage of built-in consistency.