走出破产保护后诞生的新通用是美国政府救助陷入困境的美国汽车业史无前例努力的结果。
Hints:
Henderson
Mike Bernacchi
Katie Kerwin
GM
eBay
University of Detroit
Henderson says that among the innovations GM will experiment with is a partnership with eBay, the U.S. auction and commerce Internet site, so that customers can buy their cars on-line. "Consumers will be able to actually bid on vehicles just like they do in an eBay auction, including the option of c…
韩德胜表示，通用即将试行的革新之一是与美国拍卖贸易网站易趣合作，这样消费者就可以在网上买车。“消费者将会像在易趣拍卖那样真正地给汽车报价，包括选择预设的‘一口价'。把其做为一项店家为网络消费者提供的革命性地实体拍卖。” 仅上个月，通用的销售额下降了34%。底特律大学市场营销专家迈克•贝纳克其表示，通用要…