彭蒙惠英语：网站设计提升搜寻排名（2/2）
Designing For Web Searches(2/2)
藉网站设计提升搜寻排名
Designing for Web Searches
Individuals and companies are discovering effective ways to woo online users to their websites
Understanding the Web
To do well on Google, says Greg Boser, who runs the WebGuerilla ______ 1 ___, is to understanding the web as a whole. Search engines have replaced the Yellow Pages for web-savvy consumers looking for ___2___, restaurants or services. Tales abound of ____3____ whose businesses exploded after consumers started finding them in Google.
经营[网路游击队]顾问公司的葛瑞格.伯森表示，要藉由Google成功，就一定得对网路有整体、全面的了解。搜寻引擎已取代了黄页电话薄，为懂得使用网路的顾客搜寻商家、餐厅或各种服务。企业家透过网路成功的例子不计其数：自从消费者在Google上搜寻到某一家公司的名号后，该公司的业绩一飞冲天。
"By getting yourself out there on other sites, like blogs, Google will really ___4___ you for those links and help your site rise," Boser says. Google explains it as _____5______ word of mouth. The more people who talk about your site online? The better it does.
伯森透露：[只要公司名称在部落格等其他网站上出现，Google便会让你的公司网站的搜寻排名上升，那些连结相当值得。] Google的说法是，这就像是一种口碑，越多人在网上讨论你的网站，网站就越成功。
Utilizing the links
The most important criterion for deciding which Internet sites rise to the top of Google's index is collecting lots of links, those little clickable, underlined mentions on websites that take you from one Internet page to the next.
决定哪个网站能在Google的搜寻排名上升的最重要取决标准便是收集大量的网页连结--即那些可供点击、底下有画线的网站连结，可让使用者从一个网页连结到另一个。
"It's the same thing any small business would do to get started," says Google engineer Matt Cutts. "You would drop fliers all over town. Online it's the same thing. Trying to get links is letting people know about you and what you're doing."
Google工程师麦特.卡兹表示：[这和所有小公司起步的方式一样。业者会在镇上广发传单，而网路上也是一样。争取网页连结就是增加公司知名度，让人了解公司所提供的服务如何。
Blogs are the best way to attract links, because, "Google loves blogs," says Boser. "I've seen it happen time and time again. Sites with a blog, which get comments from users, always rise to the top."
伯森表示，建立部落格是吸引网页连结最好的方式，因为[Google很喜欢部落格。]他说：[这种模式屡试不爽。公司的网站加上可供顾客发表意见的部落格，几乎每次都会让公司网站的搜寻（在Google上）名列前茅。]
Producer and author Laurie David mentioned the Ideal Bite site and linked to it on her MySpace page. "We got a ton of traffic," says Ideal Bite's Boulden. "Like 4.000 visits in a few hours, all from one mention."
The link still brings in 25 to 30 new subscribers a day, she adds.
（电视）制作人萝瑞.大卫曾提及Idealbite这个网站，还在自己的MySpace网页上提供连结。
Idealbite网站的波登表示：[当时很多人都上我们的网站，几小时内约有四千人次阅览，全都是点选同一个连结进来的。]
她补充说，这个连结至今仍一天带进二十五至三十名新订户。
Posting on blog sites is good for exposure, but Trent Blizzard of Blizzard Internet Marketing says the most important tip for businesses to remember is to not neglect the company website. "You should be adding content every day," he says, "because your site is a growing, living, breathing thing."
在部落格上贴文宣传有助于公司的曝光率，但布立兹网路行销公司的特伦.布立兹表示，有一点业者务必牢记，就是不要放任公司本身的网站不管。[.......Translation]
Getting on Google
l Use the basics of good communication, like an effective title page on your company website and a clean design that makes it easy for consumers to discover what you're selling and how to contact you.
l As for web links, Google stresses quality over quantity. One link from a highly viewed site could be worth more than 50 links from tiny sites and blogs.
l A cottage industry of consultants to help businesses "optimize" their pages for Google has grown over the last few years. These folks call themselves Search Engine Optimizer (SEO). They also recommend ways to extend a business's reach across the web.
Vocabulary Focus
as a whole (idiom)--- considered as a group and not in parts
word of mouth (idiom)--- information heard from other people
criterion (n)--- a standard by which you judge, decide about or deal with something
ton (n)--- a very large amount
Specialized Terms
Yellow Pages (n phr)--- 黄页电话簿 a large, yellow book which contains the addresses and telephone numbers of businesses and people offering service
flier (n)--- 广告传单 a piece of paper containing an advertisement or information, usually given out to people walking by
post (v)--- 贴文（发布消息）to send a message to a web page, an Internet mailing list or newsgroup of multiple users
Exercises for Today:
Discussion Question:
As a young company, what can you learn from this article?
Dictation & Translation:
a) Dictation： 5 missing words and phrases
b) Translation： "You should be adding content every day," he says, "because your site is a growing, living, breathing thing."
