Designing For Web Searches(1/2)

藉网站设计提升搜寻排名


Individuals and companies are discovering effective ways to woo online users to their websites

Jennifer Boulden's site, Ideal Bite, offers sponsored tips on eco-living and is the top listing on Internet search engine Google when her company name is searched. But she knows that isn't enough to stand out. She wants to be found in other search categories, like Green Living Tips and Healthy Living.

Sure, she could buy her way to the top, with sponsored, ____1____search ads on Google. But as a young company with just four employees, she'd rather devote her resources to free listings. So she works other parts of the web.

She knows that the footprints she leaves in places like MySpace and Craigslist help to achieve
her ____  2  ____: getting her site to rise on Google, which so dominates Internet search that it had a 59 percent share of searches in May 2006. Google attracts nearly 100 million visitors a month.

The blogging revolution    

Simply creating a website for your company isn't enough anymore. With 75,000 new blogs being created every day, the blogging revolution and the ___3___ of Internet search-Americans conducted 6.6 billion searches online in April 2006-give firms many more avenues for exposure. Savvy web marketers realize that consumers turn to the web to shop and to learn about companies, which is forcing them to market beyond just the company website.

"You have to go into every nook and cranny of the web and [use] __4__ and __5__ until you find what works," says Boulden, who co-runs the company from Bozeman, Montana, while partner Heather Stephenson is in New York City.

In just one year, the number of blog discussions about business has increased to 36,000 a day from 13,000, says Technorati. "If you are intending to build a profile online, a website alone won't cut it anymore," says Rand Fishkin, CEO of website consulting firm SEOmoz.

Vocabulary Focus

stand out (v phr)--- to be easily seen or noticed
footprint (n)--- a marked effect, impression or clue suggestion or clue suggesting that something or someone was once present felt or considered important
avenue (n)--- a method or way of doing something; a possibility
every nook and cranny (idiom)--- all places within a structure, especially the small, hidden places

   
Specialized Terms

eco-living (n)--- 合乎环保的生活方式；与自然和谐共存的生活方式 a lifestyle that causes little or no damage to the environment and therefore enables the earth's natural resources ot continue for a long time
blogging (n)--- 撰写部落格的；经营部落格的 the act of authoring an online journal or diary of personal thoughts published on a web page
profile (n)--- 简介；概况 a description of someone containing all the most important or interesting facts about them

     

Exercises for Today:

Discussion Question:

Today, We are talking about articles for Internet . Ok, let us start  discussing :
 "With 75,000 new blogs being created every day", it's hard believable. As an person, how do you think  Google and blogging?

Dictation & Translation:

  a) Dictation： 5 missing words 
  
  b) Translation："If you are intending to build a profile online, a website alone won't cut it anymore,"

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