今天的广告想表达的是，如果你重新站在某个决定你人生方向的十字路口（比如高考填志愿），请你试想一下，你做了不一样的选择，实现了不一样的人生，那个人可能落魄，可能成功，也可能幸福开心自给自足，你会后悔你彼时彼刻的决定吗？而事实上，无论你做怎样的决定，走怎样的路，只要你坚定自己的内心勇敢地走下去，你就是成功地做你自己，无论未来怎样，那个人都是你。

Texts & Translation 文本与翻译：

Life's brought you down to series of choices.
生命带给你的是一连串的选择。

Before long, the choices you make and ones you don't become you.
之后，你选择或是不选择都将成为现在的你。

But which you，Worse....Better...Someone you can't even recognize...
但问题是，哪个你？可能糟糕，可能优越，也可能连你自己都意想不到。

You can make a question, everything...
你可以置问一切...

Whether you are strong enough, good enough, all choices lead you somewhere.
但无论你是否足够强大，足够优秀，所有选择都会把你带到某处。

Bold choices take you where you are supposed to be.
勇敢选择，去你该去的地方。

  

About the TV commercial 广告简介：

One of America's most iconic brands, Jim Beam, is sparking a cultural movement for bold choices. Because the bold choices we make, make us. The question is, which “us” will we choose? In the anthem for Jim Beam created by StrawberryFrog and filmed by Director Dante Ariola, Oscar-nominated actor Willem Dafoe sparks our movement by pondering that exact question.

In this film, a young Dafoe is at a crossroads, faced with a choice. To boldly leave his hometown of Appleton, Wisconsin, and head for the bright lights and long odds of an acting career in New York City, or stay put, and let fate play a leading role in deciding his future.

As he reflects on his decision, we explore the many futures that could have been – factory foreman, chess champion, aging punk, even sumo wrestler - but as Dafoe notes, in the end, there is really only one choice.

“All choices lead you somewhere,” Dafoe notes. ”Bold choices take you where you’re supposed to be.”

The TV Commercial titled Bold Choice was done by Strawberryfrog advertising agency for product: Jim Beam (brand: Jim Beam) in United States. It was released in the Feb 2011. Business sector is: Alcoholic drinks.

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注释：

Jim Beam ：美国占边威士忌酒公司，美国国会1964年的一项法案认定，它是唯一的美国本土产蒸馏酒。

Willem Dafoe ：威廉·达福，美国著名演员，1955年7月22日出生于美国威斯康星，曾获奥斯卡最佳男配角的提名。代表作有《吸血鬼的阴影》《美国精神病》《苦难》《英国病人》《身体的证明》《我心狂野》《生于7月4日》《密西西比在燃烧》《基督的最后诱惑》《野战排》《生于死于洛杉矶》 《蜘蛛侠》《苏醒的亚当》。

 

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