创意广告:总有那么些事让人难以消化……(双语组图)
1. 谁是大厨
Women do the cooking in 80% of households, but 90% of TV chefs are men.
80%的家庭都是女人做饭,但是90%的电视大厨却都是男性。
2. 同工同酬?
Men earn 30% more than women who do the same job.
干同样的活儿,但是男人的薪酬要比女人多30%。
同工同酬:equal pay for equal work
例如:The Constitution provides the principle of equal pay for equal work to men and women alike.(中国宪法明确规定男女同工同酬。)
3. 究竟谁做主?
Women lead 65% of all families, but only 3% of companies.
65%的家庭都是女人说了算,但是只有3%的公司由女老板掌舵。
掌舵:take the helm
例如:The general has taken the helm of the states.(这位将军掌握了国家领导权。)
4. 不能消化这些事就喝酸奶吧!
Some things are hard to digest. That's why we recommend Activia every day.
总有些事实让人难以消化, 因此我们推荐每天吃Activia酸奶。
(沪江小编:这还真是个充满创意、视角独特的酸奶广告呢^^)