Warner Bros. has taken the unusual step of launching "App Editions" of some its movies. The only titles on the App Store so far are Inception and The Dark Knight, but each is a universal app for the iPad, iPhone and iPod touch, and presents the option of either downloading the movie or streaming it over Wi-Fi or 3G. Included with each app is a collection of DVD-like extras, such as videos, games, music and wallpaper.

Although the apps themselves are free, access to all content -- including streaming or downloading the movie -- costs $12 for Inception or $10 for The Dark Knight, equivalent to prices on the iTunes Store. Warner specifically cites Apple's regional iTunes limitations as a reason for creating apps. Whereas countries like China, Brazil and the Netherlands still don't have access to access to the iTunes Movie Store, they do have access to the App Store.

Some other features of the apps include Facebook and Twitter integration, and free viewing of the first five minutes of a movie. Menus can be displayed in one of 16 languages, while subtitles are available in 34. Warner Bros. is promising a "full slate" of App Editions in 2011.

【相关报道】

华纳兄弟数字发行公司(Warner Bros. Digital Distribution)将在苹果App商店发布《黑暗骑士》(The Dark Knight)、《盗梦空间》(Inception)这两部影片的App版。

使用过iPhone、iPod Touch和iPad的人应该很熟悉App了，它就是苹果各种移动终端的应用程序，其中以游戏居多，电影做成App发售尚属首次。

据华纳兄弟介绍，《盗梦空间》和《黑暗骑士》的App版本默认包含影片的五分钟开头片段，如果想要解锁整部影片(下载或者流媒体)，可以通过应用内购买。除此以外，App版本还收录有电影小游戏、电影问答、原声音乐等丰富花絮。App版的《盗梦空间》和《黑暗骑士》将在30多个国家和地区的苹果App商店上架，其中就包括之前不能通过iTunes商店购买影片的中国区、巴西区和荷兰区。

App版的《盗梦空间》和《黑暗骑士》提供有16种语言的菜单和34种语言的字幕(通过WiFi联网获取)，用户在观看影片的同时还可以使用Facebook和Twitter和世界各地正在观看此片的其他人实时交流，并把自己喜欢的台词发到这些网站上去。

华纳兄弟公司表示，App版《盗梦空间》和《黑暗骑士》是一种全新的观影体验，他们将在2011年推出更多影片的App版。

(以上中文内容来源：好莱坞电影手册)