囧活动创始人Desigual品牌

Spanish clothing brand Desigual kicked off its sales season in a truly original way that made people show up at its store in nothing but their underwear.
西班牙服装品牌Desigual用一种绝对创新的方式拉开了自己的销售季，它们竟然让顾客只穿着内衣来店里，其他神马都不穿！

大冬天的想想都哆嗦

Would you brave the cold weather for the chance to pick out top and lower garments, free of charge?
你敢不敢挑战寒冬（只穿内衣），为了免费带走上下两件套？注意是免费啊！

全世界人都爱贪便宜

Well, thousands of people around the world did just that–they spent hours outside Desigual stores, hoping to be among the 100 lucky ones that would enjoy the brand's offer.
好吧，全世界数以千计的人就这么干了——他们在Desigual专店外等上几个小时，就是希望自己有机会成为100个幸运儿之一，享受商店的特惠。

衣服不错（关键免费啊！）

Featuring the slogan "Come in underwear, leave dressed", Desigual challenged its customers to show up outside its branch stores in underwear, and leave with whatever items they wanted, for free.
打着“光着来，穿着走”的口号，Desigual品牌让顾客们只穿内衣来分店购物，然后他们就可以免费带走任何自己想要的衣物。

这位老兄的装扮跟活动一样囧

Unfortunately, only the first 100 people got to enjoy this ridiculous sale.
当然没那么走运，只有前100位顾客可以享受这一荒谬的销售政策。

人挤人也很享受

Mr Silva said: "It was fun. We were the first to arrive and more people came during the night. When they opened the doors there was such a rush with people falling over each other to get the best clothes."
Silva先生说：“这活动很有趣啊。我们是最早到的，夜里来了更多人。当商店开门时，人们都争先恐后地用百米冲刺速度去抢最好的衣服。”

抱着互相取暖挺不错

Some people actually showed up outside the stores at 3 pm the previous day, to make sure they are among the chosen few.
为了确保自己能成为少数幸运儿中的一员，有些人在活动开始前一天的下午3点便来店门口等着了。

还好有半价不至于白裸一场

But those that didn't make the cut also had something to be cheerful about. Desigual decided to give them half-price discounts on all the items in the shop.
不过对于那些没能进入前100的人也有好消息，因为Desigual决定让他们享受全场半价的优惠。