As we humans grow older and wiser, it's not unusual to feel as if time were whizzing by, quietly gathering speed with every year.
Mechanical engineer Adrian Bejan from Duke University now thinks he has figured out why, and just like ageing, he suspects the experience is both universal and inescapable.
Adhering to the physical laws of life and evolution, Bejan argues that as our eyes fatigue and our brains grow slower, it is only natural to feel as though we are losing time.
"People are often amazed at how much they remember from days that seemed to last forever in their youth," he said.
"It's not that their experiences were much deeper or more meaningful, it's just that they were being processed in rapid fire."
Anyone who has ever watched water come to boil knows intuitively that their "sense of time" is only a perception. Far from being a reliable measurement, it's more like a mental construct, constantly changing over time.
This essentially means that the seconds, minutes, and hours we keep in our heads are inherently different to the ones we count on our clocks.
"The time that you perceive is not the same as the time perceived by another," writes Bejan.
"Why? Because the young mind receives more images during one day than the same mind in old age."
Put simply, an older brain takes longer to process the present. Just look at any baby and you'll notice that their eyes dart about much faster than your own, taking in the scene at a rapid pace.
"Said another way, if the lifespan is measured in terms of the number of images perceived during life, then the frequency of mental images at young age is greater than in old age," writes Bejan.
Forgetting is a normal part of the learning process.
Most of the food we buy is processed in some way.