电子商务

如今，电子商务是一个趋势，随着信息技术开始扮演重要角色，越来越多的企业选择了这种商务模式。电子商务在降低成本上有很多优点，其中一点是网络上广告的投放更便宜、更容易、信息能够得到快速交流，员工能够有效地着手处理他们的工作。虽然在面对电子商务时，留住顾客对实体店来说是一个挑战，但是业内专家表示，为了维持消费，线上和线下商户的互动和融合是至关重要的。

参考译文：

As the information technology begins to play an essential role, more and more companies choose this kind of commercial model which has become a trend nowadays. The e-commerce has a lot of advantages on reducing the cost, and one is that the advertisement is much cheaper and easier on the Internet. What is more, the information can be exchanged quickly, and staff can deal with their work in an efficient way. Although it is a challenge for physical shops to retain customers in the face of e-commerce, industry experts said interaction and integration between online and offline vendors are vital to sustain consumption.

词句点拨：

1. play an essential role 扮演重要角色

2. become a trend 变成一种趋势

3. have advantage on 在…有优势

4. deal with work 处理工作

5. in an efficient way 以有效的方式

6. be vital to 对…很重要