Former Starbucks CEO Howard Schultz Hires PR Team as He Mulls a 2020 Presidential Run, Report Says
Howard Schultz, who as Starbucks CEO helped grow the company into a global chain of coffeeshops, is assembling a team of public relations experts amid speculation that Schultz could run for president in 2020, CNBC said.
Schultz was born to a Jewish family on July 19, 1953 in Brooklyn, New York. After graduating, Schultz worked as a salesman for Xerox Corporation and was quickly promoted to a full sales representative.
In 1979 he became a general manager for Swedish drip coffee maker manufacturer, Hammarplast, where he became responsible for their U.S. operations with a staff of twenty.
In 1981, Schultz visited a client of Hammarplast, a fledgling coffee-bean shop called Starbucks Coffee Company in Seattle, curious as to why it ordered so many plastic cone filters.
He was impressed with the company's knowledge of coffee and kept in contact over the next year, expressing interest in working with them. A year later, he joined Starbucks as the Director of Marketing.
Schultz is preparing a publicity campaign for a new book, “From the Ground Up: A Journey to Reimagine the Promise of America,” which is expected to be published in February.
Schultz正在筹备新书《From the Ground Up: A Journey to Reimagine the Promise of America》的宣传活动，预计在二月份出版。
In June, Schultz retired as executive chairman of Starbucks, prompting talk that he could challenge Donald Trump as a Democrat candidate in a 2020 presidential election.
According to CNBC, one person joining Schultz’ team of PR people is Steve Schmidt, a former vice chairman at PR firm Edelman who worked as the senior campaign strategist on Republican Sen John McCain’s presidential campaign in 2008.
据美国全国广播公司财经频道称，有一个加入了Schultz公关团队的人是Steve Schmidt，公关公司Edelman前任副主席，做过共和党参议员John McCain2008年总统竞选的高级竞选战略家。
Both Schultz and Schmidt have been outspoken critics of President Trump.
Others said by CNBC to be working with Schultz are Cheryl Cook, an Edelman executive vice president, and Rajiv Chandrasekaran, who previously worked with Schultz at Starbucks.
美国全国广播公司财经频道说Schultz团队的其他人有爱德曼（全球领先的传播营销公司）执行副总裁Cheryl Cook和此前在星巴克与Schultz共事过的Rajiv Chandrasekaran。
Shultz joined Starbucks in 1982 and later bought the company in 1987 after expanding the coffeeshop into other cities, then taking the company public in 1992. In 2000, having brought the company to $2.2 billion in annual revenue, Schultz stepped down, but returned as CEO eight years later.
In the past ten years, Starbuck’s stock has risen 1,350%, against a 208% gain in the S&P 500 Index during the same period.
Schultz has not announced any formal plans to make a presidential run in 2020 and has downplayed speculation. “For some time now, I have been deeply concerned about our country, the growing division at home and our standing in the world.” he told The New York Times in June. “One of the things I want to do in my next chapter is to figure out if there is a role I can play in giving back.”
When a Times reporter asked Schultz if he was considering running for president, he replied, “I intend to think about a range of options, and that could include public service. But I’m a long way from making any decisions about the future.”