作者：independent 2018-03-12 00:00
Coca-Cola has become one of the most recognised brands in the entire world ever since it was first launched 131 years ago.
However, the company is preparing to enter an entirely new sector by launching its very first alcoholic beverage in Japan.
According to president of Coca-Cola's Japan business unit Jorge Garduño, there are currently plans in place for the company to release its very own version of Chu-Hi later this year.
Chu-Hi is a canned drink that originated in Japan and typically has a low alcohol content.
“This is a canned drink that includes alcohol; traditionally, it is made with a distilled beverage called shōchū and sparkling water, plus some flavouring,” Garduño explained in an interview published on the company's website last month.
“We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core ares.
However consumers from outside of Japan who are keen to try the new alcoholic drink may have to wait a while before they have the opportunity.
Even though Coca-Cola's Chu-Hi drink will be its first alcoholic product, this isn't the first time the company has been involved in the alcohol industry.
In 1977, chairman, president and CEO of The Coca-Cola Company John Paul Austin helped to launch Coca-Cola's Wine Spectrum unit, which included Sterling Vineyards, Monterey Vineyard and the Taylor Wine Company.
1977年，可口可乐公司主席、总裁兼首席执行官约翰·保罗·奥斯汀建立了可口可乐酒品部门，包括思令酒庄(Sterling Vineyards)、蒙特雷酒庄（Monterey Vineyard）和泰勒葡萄酒公司（Taylor Wine Company）。
In 1983, the Wine Spectrum unit was bought by Joseph E. Seagram & Sons for more than $200 million (£144 million).