Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’.
谷歌公司正在为营销人员推出新的分析工具，包括归因建模和YouTube‘商店访问量’。

Google is also launching promoted places and local inventory ads for retailers to promote special offers and show what’s in stock nearby. YouTube ads will also allow viewers to find a store via “location extensions”.
谷歌还在为零售商推出推荐的地方和本地库存广告，以推广特价优惠，并展示附近的库存。YouTube广告还可以让观众通过“位置拓展”功能找到商店。

“We have shown that online advertising is driving consumers into stores,” said Jerry Dischler, vice president of product management for AdWords, Google.
谷歌AdWords产品管理副总裁杰瑞·迪什勒表示：“我们已经展示过，线上广告正在推动消费者走进线下商店。

Store visits measurement will now also be available for YouTube TrueView campaigns. Store visits measurement is currently available in 17 markets: US, Canada, Australia, United Kingdom, Germany, Netherlands, Italy, Brazil, Mexico, Spain, Japan, Sweden, Norway, Denmark, Austria and Switzerland.
YouTube 的TrueView广告系列现在也提供商店访问量度。目前，全球17个市场已经在使用这一功能，包括：美国、加拿大、澳大利亚、英国、德国、荷兰、意大利、巴西、墨西哥、西班牙、日本、瑞典、挪威、丹麦、奥地利和瑞士。

“Today Google’s store visits measurement is the largest scale of its kind in the world, this product is powered by machine learning and unique data powered by our Google maps product,” said Dischler.
迪什勒表示：“谷歌的商店访问量度是目前世界上规模最大的产品，由机器学习和谷歌地图提供的独有数据提供支持。”

“We are also expanding our local ads formats to video, now you can go directly from a true view video ad on YouTube, which will now show directions, store business hours and more. More importantly we’ll have the same store visit technology for the video ads so advertisers can measure all the way from a video view to store visits,” he added.
“我们也在将本地广告格式扩展到视频，现在您可以直接在YouTube上观看视频广告，广告上直接显示路线、商店营业时间以及更多其他信息。更重要的是，我们将为视频广告提供相同的商店访问技术，因此广告客户可以从视频浏览量到商店访问量全程监控。”他补充道。

However, should a region or country have users that are more privacy sensitive and choose not to share their Google Maps location data history, the store visit measurement product will be less effective.
不过，如果某个国家或地区的用户对隐私权较为敏感，并且选择不分享谷歌地图位置资料的历史记录，商店访问量度这一产品的效果就会降低。

（本文翻译：Frank）

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