As the life quality improves, taking holiday is playing an increasingly important role in the life of Chinese people. In the past, much of Chinese people’s life was spent on making a living, so we were always denied the chances to go out for a vacation. Nevertheless, the rapid development in Chinese tourism as a result of a flourishing economy, which also leads to the rise of affluent middle class has seen an unprecedented boom in travelling. Chinese people not only choose to travel at home but also seek to embark on a foreign excursion. During the National Day period, the total tourism consumption reached over 40 billion yuan. It is estimated by the WTO that by 2020, China will be the largest tourism country which will witness a rapid increase in the outbound tourism expenditures.