For this part, you are allowed 30minutes to write an essay on the importance of building trust between businesses and consumers.You should write at least 150 words but no more than200 words.Write your essay on Answer Sheet 1.
No body could deny the fact that trust is the foot-stone for a profit-making organization in every walk of life. Against the background of an era featured by increasing commercialization and digitization, it is exceedingly crucial to build trust between businesses and consumers.
At the top of the list, trust can lay a solid foundation for commercial activities. If businesses fail to establish trust between themselves and their consumers, customers will lack purchasing confidence when the businesses provide goods and services, with these organizations suffering a great loss in finance ; therefore, it does great harm to businesses if they abuse the trust. More importantly, in a netted world,if a company has a dishonest attitude toward its customer, the adverse side-effect of such dishonesty can spread at a high speed beyond imagination, which can exert devastating consequences on the business even the whole commercial atmosphere.
Taking into account what has been argued above, we may safely arrive at a conclusion that businesses should take a leading role in establishing customers trust: to be honest to their consumers. Undoubtedly, it is sensible for commercial organizations to keep in mind that honesty is the best policy, because where is trust, there is money.