2019.05.21

周二 Tuesday

awareness [ə'wɛrnəs] 

n. 意识;认知

图片来源:汉堡王

Burger King takes on McDonald’s with a range of ‘unhappy’ meals.
汉堡王推出一个“不开心乐园餐”系列,与麦当劳正面较量。

No one is happy all the time. That’s the message Burger King is trying to communicate with a lineup of burger meals focused on “real” moods to help raise awareness about mental health.
没有人一直快乐。汉堡王尝试用一系列汉堡套餐来传达这一信息,聚焦“真实”情绪,以提高人们对心理健康的认识。

Timed to Mental Health Awareness Month in May, the “Real Meals” include the Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F---) Meal. They include a Whopper, french fries and a drink.
汉堡王选择了五月心理健康意识月这一时机,推出“真实情绪套餐”,其中包括“忧郁套餐”、“逗笑套餐”、“亢奋套餐”和“无动于衷套餐”。套餐里有一个大汉堡、炸薯条和一杯饮料。

“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling,” an online release says.
“汉堡王餐厅明白,没有人是一直快乐的,因此他们请顾客根据自己的心情来点餐,”一则线上信息说到。

The effort also pokes fun at McDonald’s, which markets Happy Meals, boxed kids’ deals that include a toy. Burger King launched an ad on YouTube showing a montage of people in various emotional states, using the line: “No one is happy all the time. And that’s OK.”
汉堡王的这一举动也是在取笑麦当劳。麦当劳一直在推行开心乐园餐,其儿童套餐中还有一个玩具。汉堡王在油管视频网上发布了一则广告,视频中展现了不同情绪状态下的人物剪辑,并配上了这样的广告词:“没有人一直快乐,但这也没关系。”

The ad swaps Burger King’s well-known chorus from the 1970s, “Have it your way,” with “Feel your way.” The music also has been changed to be more authentic to the idea that people can have a range of feelings.
这则广告改编了汉堡王20世纪70年代著名的合唱曲,把“Have it your way”(我选我味)改为“Feel your way”(我感我味)。这首曲子的改编也更忠于“人们可以有不同的情绪”这一理念。

 

今日词汇

awareness [ə'wɛrnəs] 

n. 意识;认知

 

aware 的名词形式。

aware,adj. 意识到的;有…方面知识的

常见用法:to be aware of sth. 意识到某事 / to be aware that ... 意识到…

文中to help raise awareness about mental health,“帮助提高对于心理健康的认识”。

认识并接纳自己的坏情绪,学会同它相处。毕竟,没有人是一直开心的嘛。