The difference between a powerful presentation and a pitiful one is usually a few, essential basics. The following five reminders must be part of every speech.
一场引人入胜的演讲，与一次枯燥乏味的展示的区别通常只在于一些必要的基础知识。下面的5个注意事项，在每个演讲中都必须兼顾到。

1. Audience awareness.
1. 观众意识。

The better you know the people in the seats, the better your presentation will be. Too many speakers are self-centered. They design a message that sounds good only to them.
你对坐在观众席上的人越了解，你的讲演就越有效。这是因为遇到太多以自我为中心的演讲者了，他们所设计的信息模式听起来只会让自己感觉良好。

The audience-centered speaker provides what the people need -- information to help them grow.
以观众为中心的演讲者能提供听众需要的信息，也就是有助听众拓展新思维的信息。

2. Positive preparation.
2. 积极充分的准备。

Do not prepare in fear. Forget worrying about the possibilities of what can go wrong. Instead, think about the positives. Note everything you can’t wait to share. Pinpoint the most powerful aspects of the speech and look forward to releasing them. The audience wants you to succeed. They cannot wait to hear a positive message from you.
别以恐惧的状态准备讲演。忘掉那些容易出岔子的可能性吧，相反的，多想想积极的方面。把你迫不及待想要与他人分享的一丝一毫都记录下来。准确描述讲演中最具力量的部分并带着期待去展示它们。观众们也希望你成功。而且他们也迫不及待想从你口中学到有用的信息。

3. Confident content.
3.自信的内容。

Too often we draw our confidence from our delivery style. Listen, that’s overrated. Who cares if an audience is wowed by delivery if no content comes with it?
我们太习以为常地通过讲演的表达方式来展现自己的自信。请注意，我们对这种方法都评价过高了。谁会在意，观众的欢呼是因为演讲表达方式吸引、而没有任何实质内容的呢？

The less confident you are with your delivery the more critical it is that you are confident with your content. Know exactly the benefit the audience will receive from the information you share.
你对传递方式的自信心越不足，你对表达的内容质量就会越在意。你得清楚了解观众能从你分享的内容中获得哪些好处。

Great content never has a bad day. You never pick up and book and say, "This book is in a bad mood!" The content of the book remains the same regardless. Create content that is solid, regardless how "on" you feel any given day.
好的内容编排总是万试万灵。你永远不会拿起一本书然后说：“这本书今天心情不好！”其实书的目录仍是毫无用处。设计一款最可靠的内容目录，无论你在讲演当天的情绪是怎样的。

4. Test technology.
4. 测试技术设备。

Check the microphones, laptop, etc. before the event. Inspect it with enough time to repair it if needed.
检查麦克风，笔记本电脑等等设备，在正式开始之前。预留充分的时间检查以便必要时的修理。

5. Validate value.
5. 实现价值。

This ties the previous four points together.
这需要把四个关键点联系起来。

Value the audience. Remember that you are talking to people with fears but also with dreams.
重视观众。请记住，你既带着恐惧发表演说，同时你也带着自己的梦想在发声。

Value preparation. Don’t try to wing it but don’t over prepare, thinking it will make you perfect.
重视准备。别想着浑水摸鱼，但也不要准备得过度充分，别以为这样就能让你的演讲完美无瑕。

Value content. Have a clear message that cannot be missed. Make it practical so it can be immediately applied.
重视内容，要注意哪个不能错过的信息，好好实践它这样才能立即被运用起来。

Value technology. If PowerPoint strengthens the message use it; if it doesn’t then don’t. Only use technology that will enhance your presentation.
重视技术设备。如果PPT能有助信息的传递，那就使用它；如果不能，那就别使用。只有利用技术设备才能为你的演讲锦上添花。

If you focus on the first four areas then the fifth -- validate value -- will be guaranteed. You will know what you are going to say, whom you are saying it to, and why you are sharing it.
如果你重视了前面四个要点然后留意第五个——实现价值，那么价值也就能保证实现了。你就会知道接下来准备表达的内容，你的听众，还有你想要分享这些信息的理由。

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