上一篇：《企业家指导你发展客户》概念解析4：企业类型

Futher,here are two seemingly paradoxical points to consider:
继续看，如下是两种状况要特别加以考虑：

·Your customers’ view of your market type is more important important than yours
· You can choose your market type
·客户的需求比拟的主观假设更重要
·商品投放市场的种类由你决定

First,you can say that you are in a particular market type,existing in a particular place with respect to competitors within a specified market,but if the customer doesn’t see it that way,what good are your beliefs?For example,if you develop “Facebook for senior citizens,”you and your techy friends,as well as tech savvy pundits will see that you have segmented the social networking market for the senior citizens’market niche.All well and good,but if the senior citizens have never heard of Facebook,what good does the comparison do you?Try a landing page headline proclaiming your product as the “Facebook for Seniors” with this group and see how far it gets you.
首先，如果你把自己的商品放在一个特定的市场和位置和同类商品比较，客户并不care怎么办？比如你开发了“面向更年轻用户的脸书网”，你和你的团队会觉得自己把市场分割、精确化了。恩恩想法不错，但是如果你的客户并没有听说过脸书网，咋办？这样的比较有对你的商品推广有什么意义呢？试试这么做会不会让你遇到阻碍吧。

Second,if you don’t have a lot of money,you need to act like you are re-segmenting a market.Launching in a new market requires millions of marketing dollars to teach customers what the new product does and why they need it.Launching in an existing market also requires millions of marketing dollars to compete with the existing players who hope to squash you.If you don’t have millions of dollars to spend ,you must build your business or prove the traction to investors by dominating a specific niche market segment.In the latter case,you are essentially in a “segmented new market”that acts in a similar way to a re-segmented existing market.
其次，如果你没有足够的资金，你就要考虑重新分割市场了。开发新产品，创造新市场意味着投入巨额的资金进入市场以告诉消费者这个新产品的功能以及他们对此产品有需求，也意味着要与希望扼杀你的竞争者们投入资金来斗争。如果你没有足够的资金，那么就要向投资方证明自己的产品（业务）分明地指向特定的精确市场。在后一种情况中，我们说的“分割新市场”类似于重新分割现存市场。