Have you ever wondered why you’re not rich yet? Maybe you’re perplexed on why you can’t seem to save more or get your spending under control, despite your best efforts. In theory, managing your money should be simple: spend less, earn more. But as humans our brains are wired in a certain way based on our experiences and conditioning, and that wiring may be partly to blame for your money woes.
你是否曾经思考过为什么自己还不是有钱人?也许你在自己多省钱,控制花钱的问题上迷惑了,尽管你已经尽了最大的努力。理论上来说,管理你的金钱应该是简单可行的:少花,多赚。但是作为人类,我们的大脑在一定程度上与我们的经历与自我调节是相关联的,这种关联性也许就是你的金钱问题的一部分罪魁祸首了。

1. You Have a Scarcity Mindset
1. 你有稀缺心态

If you constantly feel like you never have enough money, you may be suffering from a ‘scarcity mindset’.
如果你总是认为自己永远不会有足够的金钱,你可能就受到了“稀缺心态”的折磨了。

According Psychology Today, “A scarcity mindset narrows our time frame, causing us to make impulsive, short-term decisions that increase our difficulties in the long-term, like putting off paying credit card bills or not opening bills, hoping they will magically disappear.”
根据《今日心理学》的报道,“稀缺心态缩小我们的时限,导致我们去做出冲动短期的决定,从而增加了长期的困难,就像延迟交付信用卡账单或者不开账单,希望它们会神奇地消失。”

Having a scarcity mindset can lead to a feeling of deprivation that can lead to poor judgement. For example, you can overspend to try and fill the void of not having enough. Conversely, it could also lead to extreme penny pinching — and the inability to enjoy life — because you feel like there will never be enough.
稀缺心态会导致剥夺感,这就能导致判断失当。例如,你可以过度花费,去尝试并填满自己“不足”的空虚感。相反的,它还会导致极端的锱铢必较,也无法很好地享受生活,因为你永远都不满足。

You may not get over your scarcity mindset over night, but you can work towards getting over it by writing all the things you do have in your life right now. Focus on what you do have, not what you don’t.
你可能无法突然摆脱稀缺心态,但你可以努力去摆脱它,通过写下当下生活中确实拥有的东西。专注于你所拥有的,而不是你没有的。

2. You’re Not Aware of Your Spending Triggers
2. 你没有意识到你的“花钱触发器”

Our relationship to money and spending can be deeply personal.
我们对于金钱与花钱的关系可以算得上是深深与个人相关的。

We may all have our own beliefs about money, but all of us have psychological ‘spending triggers’. Spending triggers are places, environments, or emotions that can trigger you to spend more than you normally would. For example, if you have a spending problem and walk by your favorite store, you might be triggered to spend.
我们可能都有对于金钱的信仰,但是我们人人都有心理上的“花钱触发器”。不同的地点,不同的环境,或者情绪都可以促使你花上比平时更多钱。例如,如果你有一个花钱上的问题,然后走路经过了你最喜爱的商店,你可能就有到里面买东西的冲动了。

And if you’re tired or sad, you might find yourself shopping online.
而如果你很累或者伤心,你可能会上网购物。

The key is to recognize your spending triggers. What situations or emotions tend to trigger a spending spree? Write down your spending triggers and modify your behavior so that you can try to avoid those landmines that can lead to increased spending.
关键在于分辨出自己的花钱触动器有哪些。什么样的情况或者情绪会倾向于触发消费热潮?写下你的冲动来源,修整自己的行为,这样你就能避免这些导致消费增加的地雷。

3. The Status Quo Bias Is Keeping You Stagnant
3. 安于现状让你停滞不前

As we grow older, we tend to get pretty comfortable with our surroundings and how we do things. Unfortunately, this may not be so great for our financial lives.
当我们的年纪增长,我们更倾向于安于我们的环境和工作的方式,不巧的是,这对于我们的经济生活却不是什么好的消息。

In order to improve your financial life, you need to change aspects of your current lifestyle. Whether you’re paying off debt or trying to save for retirement, reaching your financial goals means making some serious shifts in behavior — and that’s something most people aren’t willing to do, according to the status quo bias.
为了提高经济生活,你需要改变当前的生活方式。不管你交付了债务或者努力为退休存钱,想要实现经济目标就意味着要在行为方面认真地做出调整——那也是大多数人不愿意去做的,与他们安于现状的态度很相符。

The status quo bias is a cognitive bias that states that most people prefer to stick with the familiar and prefer things to remain the same. However, if you’re trying to improve your finances, you can’t do things the way you’ve always done them. Getting out of debt or building wealth typically requires changing mindsets getting out of your comfort zone.
现状偏见(即安于现状)是一种认知偏见,表示大多数人更倾向于坚持熟悉的人事物,更喜欢保持不变。然而,如果你正尝试改善个人财务状况,你就不能按照旧的方式去办事。摆脱债务危机或者积累财务通常需要改变你心态走出舒适圈。

And it also means recognizing how inertia is holding you back.
这也意味着要意识到阻碍你前进的惯性。

To break the status quo, try doing things a little differently and recognize it will be a bit uncomfortable. That’s okay. Our greatest achievements tend to occur outside of our comfort zones.
为了打破现状,学会有点不一样地做事,并且承认这么做会有一点不舒服。那是没关系的。我们最大的成就常常就在我们的舒适圈以外出现了。

4. The Ostrich Effect Has You Keeping Your Head in the Sand
4. 鸵鸟效应让你退缩

As humans, we generally seek out pleasure and try to avoid pain. When it comes to your finances, it’s no different. Researchers Dan Galai and Orly Sade found that investors tend to avoid negative information and avoid risky situations. They dubbed this behavior as the ‘Ostrich Effect’, the process of avoiding risky financial situations by burying your head in the sand and not acknowledging they exist.
作为人类,我们一般都会趋利避害。当谈论到财务问题时也无异。研究人员Dan Galai和Orly Sade发现,内向者一般都避免负面的信息和危险的场景。他们把这种行为称之为“鸵鸟效应”,避免财务情况的过程,把你的头埋在沙子里,不承认它们的存
在。

Though their study was based on investors, it’s easy to see how this can relate to other areas of finance.
尽管他们的研究对象是内向人群,但不难看出这也可以与财务的其他方面联系起来。

Perhaps you’re avoiding that credit card bill or put off logging into your checking account because it’s too depressing.
也许你在逃避交付信用卡费,或者拖延登录个人账户,因为这是一件太让人伤心的事情了。

In order to combat the Ostrich Effect, it’s important to face your money troubles head on. Avoidance can only lead to more troubles down the line, so take action with your finances and acknowledge that it may be tough or painful — but will lead to better financial management.
为了避免“鸵鸟效应”的陷阱,你就必须面对当前的金钱问题。逃避只会造成以后更多的问题,所以要行动起来,并意识到这个过程可能是艰难或痛苦的,但会让你培养更好的财务管理能力。

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