Professional Branding Tools
专业品牌工具

1.Use JibberJobber to keep track of those networking contacts and keep a log of how they have helped you.
利用JibberJobber来和人际关系网中的朋友保持联系，并且用日志记下他们是怎么帮助你的。

2.Create a LinkedIn profile and start connecting. Ask and answer LinkedIn questions to increase your visibility.
创建一份LinkedIn文档，并一直跟进。在该网站上提问和回答来提高自己的人气。

3.Create a JobFox profile you can use to present your professional brand.
创建一份JobFox的文档来展现你的专业品牌。

4.Create a VisualCV to share with contacts and prospective employers.
创建一个VisualCV来和潜在雇主保持联系，分享信息。

5.I know everyone, almost literally, has a blog these days. However, a well-written blog focused on your area of expertise is another good addition to your professional branding package.
如今，我认识的每个人，毫无意外的都有了博客。然而，一个专注于你所精通领域的，且是精心编写的博客是对你的专业品牌很好的补充。

6.Comment on other people's blogs, write some articles, go to industry meetings, conventions, and events, and make contacts in your field. Be sure that all your endeavors are focused and relevant to both your skills and your career goals.
在其他人的博客里发表评论，发表一些文章，参加行业活动或会议，在你的职业领域和别人保持联系。要确保你所有的努力都是在你的技能和职业目标相关的基础上进行的。

7.Consider a web site to create and showcase your brand. Many web hosting services have built in web building tools and it's quick and easy to build a site that reflects your professional presence.
考虑建立一个网站来展示你的专业品牌。很多网络管理服务都有网站建立工具，建立一个能够展示你的专业品牌的网站是件很容易的事情。

8.Try to meet, either online or in-person, the important people in your field. Send them an email or a message via their web site or networking profile. Over the years, I've met lots of the important people in the world of job searching and careers, many of them because I sent them a quick email introducing myself or vice versa.
不管是在网上还是在现实生活中，都要努力去认识你所在领域里的重要人士。给他们发邮件，或通过他们的网站或网络文件给他们发站内短信。这几年来，我认识了在求职和职业领域的很多重要人士，其中的大部分都是因为我给他们发了一封简短的介绍自己的邮件。反过来，也有很多人通过这样的方法认识了我。

9.If you have time and if there's a way to volunteer in a capacity where you can use your skills and expertise, volunteering is another way to gain exposure as an expert in your career field. It's a good resume building tool, as well.
如果你有时间，并且有一个志愿者的空位能够让你展示你的技能和专业知识，那么这会是让你在你的领域作为专家曝光的另一种方法。这也是很好的为简历加分的好方法。

Don't Slack Off
不要松懈

Building your brand isn't a one shot deal. It takes time to build a solid presence and should be an ongoing endeavor. Keep your profiles up-to-date, stay in touch with your contacts, build and maintain your network, and work on your branding on a regular basis.
建立你的品牌不是一件短期内就能够完成的事情。你需要花时间来建立一个牢固的专业品牌，且要持续努力。定期更新你的文件，和朋友保持联系，建立关系网并做好维护工作，定期更新你的专业品牌。