Step Six – Write your goals and objectives.
步骤六：写下你的目标与宗旨

Goals and objectives are like stair steps to your mission and vision. Realistic goals and objectives are developed from the SWOT analysis and customer profile. Objectives set the agenda, are broad, and global in nature. Write two to five objectives that give action to your mission/vision and will take a few years to achieve. Then, develop goals to achieve each objective. Goals should be measurable, quantifiable, and support your objectives. Think about achieving them in a one-year timeframe. Effective goals must state how much of what kind of performance by when is to be accomplished and by whom. Make sure both your goals and objectives build on your strengths; shore up your weaknesses; capitalize on your opportunities; and recognize your threats.
目标与宗旨是通往任务成功与发展的阶梯.通过SWOT分析和客户档案的建立来制定现实的目标语宗旨。目标设立广泛、全球性的议程。首先，定下需要几年时间来完成的五个宗旨，这些宗旨引导了你发展的行动。然后，为实现每个宗旨而制定小目标。目标要是可测量的，可计量的，并且支持你的发展宗旨。有效的目标必须需阐明在什么时候由什么样的人做出什么程度的表现。要确保你建立的目标和宗旨都充分发挥了自己的优点，避开了自己的不足之处，且很好的利用了机会，还要从中认识到潜在的危机。

Step Seven – Assess your resources.
步骤七：评估你的资源

Now that you have completed your goals and objectives, it is time to do a resource assessment. One of the biggest stumbling blocks to all well laid strategic plans is time and money. As with every business, budgets are never big enough to do everything you want to do. Prioritize key goals by asking: Do implementing the goals make financial sense? Do you have the human resources to achieve your plan?
现在你制定了发展的目标和宗旨，是时候评估一下你的现有资源了。对所有优良的战略计划来说最大的绊脚石就是时间和金钱。因为对每份事业来说，预算总是远远不够让你随心所欲地做自己想做的事情的。通过回答以下问题来优先完成关键的目标：实现这样的目标有财政意义吗？你有实现自己计划的人力资源吗？

Step Eight – Take action.
步骤八：行动起来

Tactics set specific actions/action plans that lead to implementing your goals and objectives. Basically write a to-do list for each goal. A quick way to develop your tactics is to answer this question: What roadblocks exist to achieving my goal? Use the answer to develop action items for each goal. Assign responsibilities and deadlines to ensure implementation. A great method to get buy-in from your staff is to assign a goal to each employee. Ask him/her to write the action plan and be responsible for making sure each task is accomplished.
策略是为实现你的目标和宗旨而建立特别的行动计划。为每个目标写下最基本的行动清单。建立策略计划的一个简单而快速的方法是回答以下问题：在实现我的目标中途存在哪些障碍？用这个问题的答案来为每个目标建立行动清单。为了使计划切实可行，要规定责任和实行期限。要想从你的员工身上获利，有个很好的方法是给每个员工分配任务。让他/她写出行动计划，并保证每个任务都会完成。

Step Nine – Keep score.
步骤九：保持

In step six, you wrote goals that were measurable. Put these measurements and targets on a scorecard (in Excel), which acts as an instrument panel guiding your company towards achieving your vision. With the scorecard, you can actively track your progress on a monthly basis.
在步骤六中，你写下了可测量的计划。将这些测量标准和目标放在一份计分卡上（用Excel的形式），这是指导公司实现你的构想的一种手段。利用计分卡，你可以每月追踪完成进度。

Step Ten – Make strategy a habit.
步骤十：让策略成为一种习惯

A leader devoted to the successful implementation of the strategy and plan is key. The plan needs to be supported with people, money, time, systems, and above all communication. Communicate the plan to everyone in your organization. Hold a monthly or quarterly strategy meeting to report on the progress toward achieving the goal. Don’t forget to take corrective actions when needed and adapt as the environment changes.
领导者制定成功的实施策略和计划是关键。这个计划要有支持的人力，财力，时间，系统，以及很好的信息传达。将这个计划传达给你公司的每一个人。每个月或每个季度都开一次战略会议，报告实现公司宗旨的进程。不要忘记在需要的时候或者环境改变的时候做出修正行动。

Conclusion
总结

My last word of advice is a plan is a living document. It does not have to be perfect or 100 percent complete to start using your strategic plan. A business without a plan is like a car without a steering wheel. A rough draft is better than no plan at all. Put your plan on paper so you can look back on future and celebrate your well-earned success. Happy Planning!
我最后的告诫是计划是一份活文件。它不需要很完美，也不需要百分百完成了你才能开始启用你的战略计划。没有计划的事业就像是没有轮子的汽车。即使是一份草稿计划都要好过于无。将你的计划用文件记录下来，这样你将来也可以看看，当你取得完全成功的时候也可以用来庆祝。计划开心。