He inspired many with his words layered with wisdom and designed with wit. And de la Renta's designs never shied away from gaining notice.
他的智慧的言论激励了许多人。并且，他的设计，在时尚圈里依旧是永不过时的珍品。

Here are five inspirational quotes and jewels of wisdom from the couture designer that entrepreneurs can learn from at a time when many are honoring his work and reflecting on his considerable impact on the fashion industry and beyond:
下面是奥斯卡•德拉伦塔所说过的激励人心的话语，都是智慧的结晶，每一位设计师和企业者都应该好好学习，由此纪念和回顾他为时尚界内外所造成的巨大影响。

1. Focus.
1. 专注。

"If you wear a different perfume every day, I do not recognize you."
"如果你每天用不同的香水，那么我就不认得你了。"

Have you ever found yourself providing a different service each day? Are you a fashion designer one minute, a doctor the next and perhaps a fisherman by night? Or perhaps you're the type that changes the name of your company three times a month. There comes a point in time that you've just got to settle down and become recognizable.
你有没有发现自己每天都在提供不一样的服务？你是不是白天是时尚设计师，然后医生，然后晚上是渔夫呢？又或者你是那种一个月把公司名词改三次的人？重点来了，你要把自己的模式固定下来，这样才会让别人注意到你。

Allow others to fully absorb what you stand for, what you do and how you do it. Find a common thread among all your ideas and stick to a concept. Take the time to pick your niche, then zero in on your skills and stick to it.
允许别人了解你的价值，你做了什么和怎么做。为自己的想法和思路找到一条主线。找到合适自己的工作，加强技能并坚持下去。

2. Be personable.
2. 举止优雅。

"The qualities I most admire in women are confidence and kindness."
"我最欣赏有自信和善良的女士。"

People work with and invest in people who they believe care. They are more likely to work with and invest in you because of how you make them feel, in addition to the quality of the work. People want to work with people who act like human beings. Be sensitive but firm, nice yet discerning. You don't have to be a jerk to make a powerful move or show that you're brilliant. Calm down.
人们通常工作和投入于他们在意的人或事。他们更喜欢与你共事有可能是除了你的工作有质量之外，还有你给他们的感觉。人们喜欢与友善的同事一起工作。谨慎而坚定，友好而敏锐。但是你不用为此特别做任何事让自己看起来很厉害的样子。沉着一点。

3. Be true to yourself.
3. 对自己诚实。

"Fashion is about dressing according to what's fashionable. Style is more about being yourself."
"时尚就是关于时尚的穿着。风格就是穿出你自己。"

At times entrepreneurs get caught up with the intention of keeping their businesses ahead by adopting all the latest technologies, attending all the best events and providing every trendy new service. Remember that staying authentic to the reason you're in business keeps it timeless.
有些时候，企业者旨在把业绩提高，通过采用新技术，参与最盛大的活动和提供最符合潮流服务以获取公众的关注。但是要记住，勿忘初心，这样企业才能长久运行。

4. Offer something useful.
4. 提供有价值的服务。

"I want to make clothes that people will wear, not styles that will make a big splash on the runway."
"我想设计人们平常愿意穿的衣服，而不是在红毯上一时的轰动。"

Don't ever forget why you do what you do. It's easy to become carried away by the hype and glamour of your company's publicity and marketing tactics. Remain true to your craft and actually sell services or products that people need. An entrepreneur has to eat -- seriously.
千万别忘记自己的初衷。公司的宣传和营销策略很容易成为炒作的对象。要对传统工艺保持虔诚的态度并为人们提供他们所需的服务和产品。企业者应该严谨。

5. Be inspired.
5. 激发创作灵感。

"I am inspired by women."
"我的灵感来源于女士。"

Entrepreneurship can be a difficult and lonely road. Every entrepreneur should identify his or her source of inspiration to maintain motivation and retain passion.
企业家的道路是曲折孤独的。但是每一位企业者都应该充分认识自己的灵感来源并保持自己的动力和激情，这样才能勇往直前。

编辑小结：任何成功的企业家都有一个共同的特质：勿忘初心。坚持自己最初的理念，通过不断的磨练，努力，挫折，克服困难，最终获得成功。也许这个过程是孤独的难熬的，但是时刻记住自己的灵感来源，保持沉着的心态，坚持下去，总有一天成功就会来临。

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